Susan Farb Morris has nearly 4,000 friends on Facebook and she did not get them by sharing pictures of cats. (Joe Robbins Photography)
Back in October, Houston Chronicle business reporter Wooty Sixel called to see if I used social media to seek out new hires. She was writing a story for the newspaper’s “Top Workplaces in Houston” Special Section and was looking for resources who utilize social media for their job postings. I chuckled to myself since I don’t have any employees. However, instead of letting the opportunity go by the wayside, I told her that I use my social media platforms to post jobs and internships in the marketing, communications and special events fields. Once I told her that I often had individuals and organizations — including media outlets — contacting me to see if I would post their job openings, I had her attention. The next thing I know, I’m doing an interview with her.
Wooty’s story came out on a Sunday in the print edition, but was posted a few days earlier online. I waited until Monday to post the article on my Facebook page. To my dismay, the response from my Facebook friends was phenomenal. Not only did dozens upon dozens of people comment to thank me for posting job opps, (and one person who credits me for her job at the University of Houston because she learned about it through my Facebook post), but many congratulated me on the great article. You would have thought I’d won an award I was getting so many kudos.
The fact is, more than 550 people clicked through to the link. Some who read it sent me private messages on Facebook asking for job advice. College graduates and young professionals wanted to have coffee with me. All of a sudden I was the PR Job Fairy!
While I don’t know how many subscribers read the print article in the Sunday edition, I do know from Sixel how successful it was in its online iteration. I ran into her over the Christmas holidays and she was thrilled to report that more than 10,000 readers clicked onto the story’s link. Sixel said that was huge for one of her pieces and felt my social media platform contributed to the story’s success.
I continue to post jobs on my social media platforms, but please know, this is my avocation to try to connect people in their job searches. I remain The PR Fairy.
To read the full story, go to: http://bit.ly/1lfWY9L