Archive for the ‘Local Artists’ Category

Google Art Project: Your thoughts? For a story in Houston Chronicle

Wednesday, February 2nd, 2011

The PR Fairy invites you to share your thoughts on the Google Art Project, which allows you to explore museums from around the world online. You can discover and view hundreds of artworks at incredible zoom levels on works at such preeminent museums as the Tate Gallery in London, the Rijksmuseum in Amsterdam and The State Hermitage Museum in St. Petersburg. One can even create and share your own collection of art masterpieces.

If you are an art expert or lay art lover, preferably with a Houston connection, arts writer/blogger Menachem Wecker of the Houston Chronicle would like to talk to you
to comment on Google Art Project. He basically wants to know if you think it’s a good thing for art lovers or if you have any concerns about it?

To contact Mr. Wecker, please e-mail him at:

Deadline: February 3, 6 PM, C.S.T.

Good Luck!

Susan Farb Morris
Susan Farb Public Relations/The PR Fairy

Bayou City Art Festival – Memorial Park and Susan Farb Public Relations

Saturday, August 1st, 2009

The fine, juried Bayou City Art Festival Memorial Park consistently ranks among the top art festivals in the U.S. in such well-regarded national art magazines as AmericanStyle (#3 art festival in U.S., 2009) and Sunshine Artist (‘Top 50 Art Festivals & Fairs,’ 2008). The objective of the media relations campaign was to heighten the awareness of this top national ranking and build upon it to attract new audiences within the Houston metropolitan area and regional markets.  The goal was to focus publicity on the high quality of art exhibited at the Festival in order to attract new serious art buyers and collectors and increase ticket sales. The plan incorporated:

  • Traditional print and electronic media
  • 2.0 social media
  • Local awards recognition as an additional publicity vehicle

Tantamount to the campaign’s success was communicating the message that Bayou City Art Festival Memorial Park was an award-winning, fine juried art festival that showcased art gallery-level quality works. The editorial tag, “Houston’s one-of-a-kind outdoor gallery,” expressed the exceptional quality of art shown:  fine gallery-quality artists and artwork in a family-friendly park setting

To help build top-of-mind awareness of the high quality of Bayou City Art Festival Memorial Park, the Festival, with the support of Susan Farb Public Relations, pursued and achieved three major media-sponsored “Best” awards:  “Best Festival in Houston” from Houston Press “Best of Houston,” “#3 Festival in the U.S.” as voted by AmericanStyle Magazine readers and KPRC-TV “Best of Houston” contest’s “Best Gallery in Houston.”  These quantifiable awards were added to publicity, as well as the website, e-blasts and advertising.   In addition, Susan Farb Public Relations’ Susan Farb Morris nominated Kim Stoilis, executive director of the Art Colony Association, presenter of the Festival, for the Houston Business Journal’s “40 Under 40 Award” for the city’s top young entrepreneurs, an award which she won with great pride.

The agency’s media relations effort, through news releases, real and virtual media kit deliveries and online postings, garnered local, regional, and national editorial coverage in print, on TV and radio, as well as international visibility through news release postings directly onto the Internet and the integration of blogs, vlogs, Facebook and Twitter to create additional buzz.

Media Outreach – Bayou City Art Festival Memorial Park pursued editorial coverage pre-, during and post-event.  The media outreach began with “Call for Entries” targeting professional artists to apply to the Festival and high school-age artists to its Emerging Artists Program, followed by news release distribution for calendar listings, featured artist announcement, travel and artist-oriented feature stories and entertainment stage listings.  The goal was to secure local, regional and national stories and interviews in newspapers, magazines, television, radio and online.  This year the Bayou City Art Festival Memorial Park fully embraced 2.0 social media with targeted postings and updates on Facebook and Twitter, plus posting keyword-optimized news releases directly to the web to achieve Page One results on Google searches.  The three news releases posted to the Internet garnered 998,273 total impressions, 3,593 total views and 473 total e-mailed.  The overall advertising value of the entire media relations/outreach effort (print, electronic and online) totaled $364.577, with the publicity – third-party editorial – valued at more than $1.1 million.  Circulation/Impressions: 32,147,414.

Newspaper Highlights (includes four newspaper cover stories*)

Magazine Highlights

Television Highlights (includes three “live” shots on Opening Day, Fri., March 27)

  • Vigorously promoted on KTRK-TV (On-Air mentions and spot promos)
  • KPRC-TV Feature Interview – March 22, 2009
  • KTRK-TV 30-Minute Program – March 22, 2009
  • FOX 26 – Weathercast Shout-Out/ Weather Blog – March 22, 2009
  • KTRK-TV “Hometown Live” Feature Interview – March 24, 2009
  • FOX 26 – (6) “Live” News Segments from the Festival – March 27, 2009
  • FOX 26 “Live” Traffic Report from Bayou City Art Festival – March 29, 2008
  • KHOU-TV “Great Day Houston” – Two Segments – March 27, 2009
  • KPRC-TV – Feature Interview “Green” Artists  – March 27, 2009
  • KPRC-TV – Feature Interview “Emerging Artists” – March 28, 2009
  • KIAH39 TV – Weekend Coverage – March 28 and 29, 2009

Radio Highlights

  • KHMX MIX 96.5 “First Look Friday” On-Air Promotion and On-Air Personality Personal Appearance
  • KPFT Radio Promotional Spots for 90.1 KPFT Bike Depot
  • BizRadio public affairs interview with Art Colony Assn. Board Member M. Paulette

Online Highlights

Overall Effectiveness

The Bayou City Art Festival Memorial Park 2009 media relations campaign was the most successful in its history in terms of the depth of coverage and reach, with 312 non-paid editorial placements. Highlights included a national wire story (travel), four local cover stories, 44 television placements and Page 1 optimization on Google searches on the Internet. There was extensive local coverage in monthly magazines, daily and weekly newspapers as well as select regional and national coverage.  Full-page feature stories graced arts-oriented and general interest publications. There was international print publicity thanks to a travel piece in the Miami Herald-International Edition and the optimization of news releases posted directly onto the web. The media relations program methodically incorporated online calendar/entertainment listings, website and e-zine listings, plus a wide variety of blogs, invitations and event updates placed via Facebook and Twitter.

Types of Mediums Used for Promotion

  • National art trade publications (i.e. Southwest Art magazine and
  • Wire service (Dallas Morning News Wire – National Travel Story)
  • Greater Houston Convention & Visitors Bureau (info in their national promotional materials; art display in the downtown Houston Visitor Center; e-blast to 120,000 subscribers; website tout; and inclusion in “Spring ’09 Houston Highlights” news release to local, regional and national travel traditional and online media)
  • Local magazines (illustrated calendar listings and feature articles)
  • Newspaper (daily and weekly, including news, feature, entertainment and photo)
  • “Best of Houston” Award Recognition (Houston Press “Best Festival in Houston” and KPRC-TV “Best Gallery in Houston”)
  • E-blasts (includes Art Colony e-blast series, external e-blasts by Houston Airport System e-newsletter, GHCVB and a local 50,000-marketing e-blast)
  • Blogs (from art blogs to children’s activities blogs, MomBlogs, empty nester blogs, beer blogs, bike blogs, dog blogs and the like)
  • Online event calendar listings
  • TV Feature and News Reporters, News Desks and Meteorologists
  • Radio Public Service and News

Measurable Results (Indicating number of publications/cities states targeted) – The media relations campaign targeted approximately 277 outlets:  print, TV and radio in greater Houston; Texas (Dallas/San Antonio/Austin and regional publications; national art trade publications; and the Internet.  The program worked to maximize several editors to get the most “bang for the buck,” such as three stories in an issue of Greater Houston Weekly inserted in 30 Houston Community Newspapers in the Houston metro area (90 placements) and posting optimized news releases picked up by 39 news sites.

Houston Daily and Weekly Newspapers – 43 placements. This figure does not reflect that by virtue of pitching three different story angles to one paper, “Greater Houston Weekly,” three stories ran in a pull-out section distributed to 30 different HCN Newspapers for 90 placements.

Houston Monthlies – 24 placements, including four customized articles written and submitted by Susan Farb Public Relations.

Regional Media – March 1 Dallas Morning News travel story put out on DMN wire service and picked up by San Antonio Express-News, Miami Herald, Pittsburgh Post-Gazette, Free-Lance Star in Fredericksburg, VA, The Columbian in Vancouver, WA and Santa Fe New Mexican – another example of getting an exceptional return on one media source.

TV (Houston) -  44 TV placements, including feature interviews, news coverage and continuous weather mentions on five English-speaking stations.  One “live” weathercast from the Festival (CBS affiliate) was set, but cancelled due to rain. Three other “live” TV shots were done on Opening Day.

Online Media – Websites, e-zines/e-newsletters, online calendars and bloggers targeted. Above and beyond those, there were at least 39 additional .com sites that ran the news releases posted directly to the Internet and optimized for a Google search.

Challenges – With newspaper circulation and readership declining, the Festival made changes this year to complement traditional media with the optimization of news releases and posting them to the Internet for Page 1 Google search results. One release landed on 39 news sites, including UPI.comNews, WCBSTV.Com, San Francisco, and tourism, arts and entertainment sites.  The online releases made 998,273 impressions, secured 3,593 views and at least 473 were e-mailed to another party. 2.0 Social Media, i.e. Facebook and Twitter were new to the media relations mix, as were several hip, well-followed Houston blogs, e-zines and e-listings that brought out some serious art shoppers.

The use of the Internet and social media enhanced the on-line presence of the Festival in the eyes of the artists and prospective artists and Festivalgoers.  The ability to optimize the releases to the extent of generating close to one million impressions compares to publishing one’s own newspaper online.

Art Colony Association Donates Record-Breaking $130,000 Back into Community; Recipients Include 16 Non-Profit Partners

Monday, June 8th, 2009

Houston – June 8, 2009. . . .Thanks to the 2009 Bayou City Art Festival Memorial Park‘s record-breaking tickets sales and sponsorships, the Art Colony Association distributed $130,000 (the most ever from one Festival) to its 16 Non-profit Partner organizations, emerging artists program and the City of Houston and its parks department this spring. The appreciation payments were made at a Double Rewards reception hosted by the Art Colony Association and Capital One Bank at Capital One Bank Plaza.

“Our Non-Profit Partners provide the volunteers — more than 1,100 this spring — who help run the Festival, including the Capital One Bank Creative Zone,” said Joe Pogge, president of the Art Colony Association, the 501c (3) organization that produces the Bayou City Art Festival juried fine art events.  “We thank our Partners, our sponsors and the arts patrons who help us make this event one of the most prestigious art festivals in the country.” Spring 2009 attendance was 34,857 for the festival, ranked the #3 art festival in the U.S. by readers of AmericanStyle Magazine  earlier this year. The Art Colony Association now will surpass the $2.6 million mark in monies donated back into the community over the past 38 years, according to Kim Stoilis, executive director.

Art Colony Association donations to Non-profit Partners totals $62,000.  Recipients are:  Art League Houston; Bering Omega Community Services; City ArtWorks; Diverse-Works Art Space, Downtown YMCA; Houston Center for Contemporary Craft; Houston Center for Photography; Lawndale Art Center; MECA (Multicultural Education and Counseling through the Arts); Memorial Park Conservancy; Museum of Fine Arts Houston; Orange Show Center for Visionary Art; Several Dancers Core; Spay-Neuter Assistance Program (SNAP); Spark Parks; and Texas Accountants and Lawyers for the Arts (TALA). Funds may be utilized to cover operating expenses or in the case of the Museum of Fine Arts, Houston, to help acquire decorative art pieces for the Museum’s Department of Modern and Contemporary Decorative Arts.

The City of Houston, Budweiser Select, Capital One Bank, Legacy at Memorial, Houston Parks & Recreation Department and KTRK-TV are Festival sponsors. The Festival is funded in part by grants from the City of Houston through the Houston Arts Alliance. The 2009 Bayou City Art Festival Downtown will be held October 10-11 in and around Houston’s City Hall. For further information, visit or call (713) 521-0133.

Double Rewards: Eastwood Academy Charter School Receives Capital One Bank Mosaic Benches and $3,000 SPARK Park Donation

Friday, June 5th, 2009

Houston – June 5, 2009…. Earning double rewards has taken on an entirely new meaning at Eastwood Academy Charter School, where Capital One Bank recently donated two mosaic tile benches and SPARK School Park Program donated $3,000 to the exemplary high school’s proposed SPARK Park. The dual gifts came as a result of a Non-Profit Partnership forged four years ago between the Art Colony Association, producer of Houston’s Bayou City Art Festivals, and SPARK School Park Program.

“Capital One Bank considers financial support of local non-profit organizations, such as the Art Colony Association, an investment in the future of our city and its people. As our physical presence has grown in Houston, so has our role as a corporate citizen. Houston is a great place to live and do business, and Capital One Bank is proud to be a leading corporate citizen here,” said Capital One Bank-Houston President Annella Metoyer.

Eastwood Academy students have performed outstanding community service on behalf of SPARK at the Bayou City Art Festival’s Capital One Bank Creative Zone. It just made perfect sense for the two Art BaYOU! mosaic benches created at this spring’s Festival to be donated to their school, according to Art Colony Association Executive Director Kim Stoilis. For the past four years, Eastwood Academy students have provided the volunteer support required by the Art Colony Association for SPARK to be a Bayou City Art Festival Non-Profit Partner.

At a recent bench dedication ceremony at the school, SPARK Executive Director Kathleen Ownby also commended Eastwood Academy’s teen volunteers, 40 to 45 students per festival, and announced SPARK’s donation of their $3,000 check from Art Colony Association’s Non-Profit Partner distribution to be used toward the development of Eastwood Academy’s own SPARK Park. A $75,000 fundraising campaign is underway for the park, which is set to feature a running track. Once funded, the park will be completed in 12 to 18 months at the Houston Independent School District charter school, 1315 Dumble, East of downtown.

Bayou City Art Festival goers of all ages joined Houston artist GONZO247 and CKC StART Street & Urban Arts to make the pair of mosaic masterpieces at Art BaYOU!, a hands-on, collaborative public art project at the Festival. GONZO247 also teaches art classes at Eastwood Academy. His students have painted a mural on their school and have created art totems on campus. Ranked the #3 art festival in the country by the readers of AmericanStyle Magazine (Feb. ’09), Bayou City Art Festival Memorial Park received two 2008 International Festivals & Events Association (IFEA) Gold Pinnacle Awards and was named “Best Festival in Houston” by the 2008 Houston Press “Best of Houston” magazine.

Over the past 37 years, the Art Colony Association, the 501c(3) organization that produces the Bayou City Art Festival Memorial Park and Bayou City Art Festival Downtown, has raised more than $2.5 million for local non-profit organizations. The SPARK School Park Program is a non-profit organization operating out of the City of Houston Mayor’s office. Developed in 1983 as a way to increase park space in Houston, SPARK was created by former City Council Member Eleanor Tinsley to develop public school grounds into neighborhood parks. An inter-local agreement (one of the first in Houston) between the city, the Houston Parks Board and the school district, formally established the SPARK program. SPARK combines the resources of the Department of Housing and Community Development, seven local school districts, Harris County, the private sector, neighborhood group, PTA/PTO groups and concerned citizens.

The City of Houston, Budweiser Select, Capital One Bank, Legacy at Memorial, Houston Parks & Recreation Department and KTRK-TV are the Festival sponsors. The Festival is funded in part by grants from the City of Houston through the Houston Arts Alliance. For further information about Bayou City Art Festivals, check or call (713) 521-0133.

Houston’s Bayou City Art Festival Memorial Park Opens Window to the Arts World March 27-29

Sunday, March 15th, 2009

Houston—March 15, 2009…. Houston’s Bayou City Art Festival Memorial Park will open a window to the world through the performing, visual and culinary arts Friday, March 27, through Sunday, March 29, 10 a.m. to 6 p.m. The nationally- ranked art festival will showcase 14 of the city’s premiere multicultural music and dance groups, 300 juried artists and their works, plus award-winning wines and chefs in the new Epicurean Adventure. From African drumming to belly dancing, vocal chamber music to Latin-jazz fusion and more, an array of performers will wow audiences at the Houston Arts Alliance Stage Saturday and Sunday, with performances starting times from 11 a.m. to 5 p.m.

“It’s an incomparable family entertainment value,” said Art Colony Association Board President Joe Pogge. Admission is $10 for adults and free for children 12 and under.  Children are invited to create souvenir art in the Capital One Bank Creative Zone. In addition, Art BaYou returns! Festival goers of all ages can collaborate with GONZO247 and CKC StART Street & Urban Arts on the creation of mosaic masterpieces in a  hands-on, collaborative public art project. GONZO247 will be demonstrating the mosaic process on benches that will grace area Spark Park facilities.

The Houston Arts Alliance is presenting the performing artists and the art demonstrations by master guitar maker Stephen Marchione and abstract visual artist Micah Simmons. The HAA entertainment schedule is as follows:

Friday, March 27

  • 4:00 p.m.   Kuumba House – African Dance and Music
  • 5:00 p.m.   Groupo Caridad – Salsa and Dance Performers

Saturday, March 28

  • 11 a.m.   Revels Houston – Song, Dance, Musical Storytelling  Traditions of Diverse Cultures
  • noon.   Col Canto – Art Song and Vocal Chamber Music
  • 1 p.m.    Henry Darragh Quintet – Jazz Quintet
  • 1:45 p.m.   CORE Performance Company “WIND-UP, Implode, Begin”(World-Premiere Performance Art)
  • 2:00 p.m.   Houston Swing Dance Society
  • 3:00 p.m.  MECA Mariachis
  • 4:00 p.m.   Dance Source Houston
  • 5:00 p.m.   Bay Area Chorus – Choral Music

Sunday, March 29

  • 11 a.m.   Dominic Walsh Dance Theater – Thought-Provoking Contemporary Ballet
  • noon.    SAMSKRITI, Society for Indian Performing Arts
  • 1 p.m.    Houston Choral Showcase – Costumed, Choreographed Show Choir
  • 1:45 p.m.  CORE Performance Company “WIND-UP, Implode, Begin”(World-Premiere Performance Art)
  • 2:00 p.m.  The Trade – Fusion of Latin and Jazz Grooves
  • 3:00 p.m.   Belladonna Dancers – Belly dancers
  • 4:00 p.m.   Ambassadors International Ballet Folklorico
  • 5:00  p.m.  Amasiko – Original new music for a ballet about Kwanzaa

CORE Performance Company will take inspiration from visual art and dance sources, as well Memorial Park itself with the world premiere of “WIND-UP, implode, Begin.” Performed over the course of two hours each day, in four distinct sites throughout the festival grounds, this new work by CORE Performance Company reflects the whimsical humor of featured festival artist Larry Stephenson, juxtaposed with a physically demanding movement style with explosive jumping, rapid turning, and intricate partnering. New this year: “Legacy at Memorial First Look Friday” to preview the weekend and the Epicurean Adventure with tastings of wines from the U.S., Chile, Italy and Argentina, wine seminars and chef cooking demonstrations. Kirby’s Prime Steakhouse Executive Chef Daniel Nemec of San Antonio and Max’s Wine Dive Chef Michael Dei Maggi will conduct wine seminars and cooking demonstrations. Epicurean Adventure tickets are $10 and include tastings of five wine varieties.  Entry to the free cooking demonstrations will be first-come, first-served.

The Capital One Bank Creative Zone Nonprofit Partners and children’s art projects are below.  Proceeds are divided equally among these participating Nonprofit Partners:

  • Art Colony Association – Wax Hands
  • MECA – Ornamental Rocks
  • Art League Houston – Assemblage Animals
  • Houston Center for Photography  – Sun Photos
  • Houston Center for Contemporary Craft – Felt Garden
  • Downtown YMCA – Spangles That Dangle
  • Orange Show Center for Visionary Art – Mini Art Car Building
  • Museum of Fine Arts Houston – MFAH Mascot Crowns
  • Lawndale Art Center – Springy Bonnets and Bowlers
  • City ArtWorks – Flutterby Butterflies

Recently ranked the #3 art festival in the country by the readers of AmericanStyle Magazine (February 2009), Bayou City Art Festival Memorial Park showcases clay, drawing/pastel, fiber/textiles, furniture, glass, jewelry, leather, metal, mixed media, painting, photography, printmaking, sculpture, watercolor and wood creations. To engage budding artists, the Festival sponsors an Emerging Artists program for area high school students to create and exhibit their 3-D installation in the park.

The City of Houston, Budweiser Select, Capital One Bank, Legacy at Memorial, Houston Parks & Recreation Department, and KTRK-TV (Channel 13) are the Festival sponsors. Bayou City Art Festival is funded in part by grants from the City of Houston through Houston Arts Alliance. Over the past 37 years, the Art Colony Association, the 501c(3) organization that produces the Bayou City Art Festival Memorial Park and Bayou City Art Festival Downtown, has raised more than $2.5 million for local non-profit organizations. There is no public parking in Memorial Park. The Festival provides free shuttle service 9:30 a.m. to 7 p.m. to and from Memorial Park on Friday from Northwest Mall on Hwy. 290 at 610 Loop at 18th Street; and Saturday and Sunday from Northwest Mall and Downtown: Memorial Drive at Rusk, Rusk at Smith and Smith at Capitol. For schedules, parking and other information check or call (713) 521-0133.

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