Archive for the ‘Media News’ Category

How my PR/Marketing Job Posts on Facebook Almost Launched a New Career

Thursday, December 31st, 2015

SF:PR - Top Workplace - Wooty SixelSocial media blossom as sources of job openings and career advice

Susan Farb Morris has nearly 4,000 friends on Facebook and she did not get them by sharing pictures of cats. (Joe Robbins Photography)

Back in October, Houston Chronicle business reporter Wooty Sixel called to see if I used social media to seek out new hires. She was writing a story for the newspaper’s “Top Workplaces in Houston” Special Section and was looking for resources who utilize social media for their job postings. I chuckled to myself since I don’t have any employees. However, instead of letting the opportunity go by the wayside, I told her that I use my social media platforms to post jobs and internships in the marketing, communications and special events fields. Once I told her that I often had individuals and organizations — including media outlets — contacting me to see if I would post their job openings, I had her attention. The next thing I know, I’m doing an interview with her.

Wooty’s story came out on a Sunday in the print edition, but was posted a few days earlier online. I waited until Monday to post the article on my Facebook page. To my dismay, the response from my Facebook friends was phenomenal. Not only did dozens upon dozens of people comment to thank me for posting job opps, (and one person who credits me for her job at the University of Houston because she learned about it through my Facebook post), but many congratulated me on the great article. You would have thought I’d won an award I was getting so many kudos.

The fact is, more than 550 people clicked through to the link. Some who read it sent me private messages on Facebook asking for job advice. College graduates and young professionals wanted to have coffee with me. All of a sudden I was the PR Job Fairy!

While I don’t know how many subscribers read the print article in the Sunday edition, I do know from Sixel how successful it was in its online iteration. I ran into her over the Christmas holidays and she was thrilled to report that more than 10,000 readers clicked onto the story’s link. Sixel said that was huge for one of her pieces and felt my social media platform contributed to the story’s success.

I continue to post jobs on my social media platforms, but please know, this is my avocation to try to connect people in their job searches. I remain The PR Fairy.

To read the full story, go to:

Looking for the real-life J.R. Ewing, but in Houston

Saturday, February 18th, 2012

Are you the real-life J.R. Ewing, but in Houston?

PR Fairy has learned that Asylym Entertainment is casting nationwide for a high net-worth family for a new Reality Series for a major cable TV network. They want to know if there are any families in the Houston area who’d like to be on a national reality TV show who are: charismatic, high-profile and high net-worth families who live jet-set lifestyles, have outspoken personalities, employ a house staff and the like. It sounds like the real-life version of “Dallas.”

If you know of anyone who would be interested in reality TV publicity in Houston, please call or email:

Cherish Hamutoff
Asylum Entertainment
Casting Producer
O: 310-696-4887

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McNairs to Headline ESCAPE 2012 Celebrity Serve Benefit

Wednesday, February 8th, 2012

Janice and Bob McNair, 2012 Headliners, ESCAPE Family Resource Center Celebrity Serve BenefitHOUSTON, TX (Feb. 8, 2012) – Fresh off their team’s best football season in franchise history, Janice and Bob McNair, founder, chairman and CEO of the HOUSTON TEXANS, 2011 AFC South Division Champions, will be the headliners of the ESCAPE Family Resource Center 31st Annual Celebrity Serve Benefit Sunday, April 15, 6:30 p.m. at Tony’s, 3755 Richmond Avenue. The fun-filled dinner and auction will feature more than 25 television, radio and sports personalities as servers to entertain and mingle with guests in the spirit of raising much-needed funds to help prevent child abuse and neglect in the greater Houston community.

“We salute the McNairs, who’ve supported and helped unify this city through their vast philanthropy and through the HOUSTON TEXANS. We’ll take this opportunity to show them our deep appreciation of the TEXANS’ 2011 AFC South Division Championship Season,” said Joan Schnitzer Levy, Celebrity Serve Benefit Co-Chair (and diehard football fan) with Gerald Franklin for an unprecedented 30th consecutive year.

Among the 2012 Celebrity Servers will be: KTRK-TV Sports Director Bob Allen, KTRK-TV News Anchor Tom Koch, who will serve as emcee/auctioneer KHOU-TV Reporter Courtney Zubowski, Stylist Todd Ramos, “LiveWell Network ‘Deals’ Host Katishia Cosley, KPRC Radio Host Michael Garfield, “Mirror/Mirror” TV Host Rebecca Spera, FOX 26 TV/ 650 CBS Radio Host Cleverley Stone and Stylist Edward Sanchez.

According to Lidya K. Osadchey, CEO of the ESCAPE Family Resource Center, the Celebrity Serve Benefit is a major annual source of funding for the 501(c)(3) nonprofit organization and is held in April as part of National Children Prevention Month. ESCAPE, whose mission is to prevent child abuse and neglect before a child is harmed, helps promote happy childhoods by providing intervention, education and support programs to families in crisis. Founded in 1983 by the Houston-area chapters of The National Exchange Club, ESCAPE relies on private support to prevent and combat emotional, physical and sexual violence towards children.

In fiscal year 2011, ESCAPE provided 370 deliveries of child abuse prevention programs and parenting classes in 95 locations in Harris and Fort Bend counties in English, Spanish and Chinese. Within the last 11 years, ESCAPE has increased its program delivery from 116 to 370 and increased the number of parents and children who benefit from these programs from 2,316 to 6,480. ESCAPE Family Resource Center is committed, both locally and globally, to offering court ordered and CPS approved parenting classes, parenting tips and tools that anyone can use to develop positive parenting and appropriate discipline skills.

In 2011, CBS Houston, a division of CBS Radio Inc., named ESCAPE Family Resource Center the Best Resource For Single Parents In Houston and The Houston Chronicle designated ESCAPE Family Resource Center as one Houston’s top workplaces (small business category.)

Individual tickets to the ESCAPE Celebrity Serve Benefit start at $400 and table sponsorships range from $4,000 to $15,000. For those interested in purchasing tickets or tables, or donating to the live auction, please call Chris Rambeaux at 832-367-9117 or ESCAPE, Sandi Mercado, (713) 942-9500, ext. 14, or go to and click on the “Toy Box.”

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Release at will
Contact: Susan Farb Morris
713-661-7377 (w) ; 713-805-2608 (c)

Planning to go gray gracefully? National TV show wants you!

Thursday, October 20th, 2011

Color Me Gray e-book -

Color Me Gray e-book -

There still aren’t too many of us around, ‘us’ being those who go gray and don’t color it.

As a result, I’ve been featured in some “Going Gray Gracefully” stories. It started in 2008 with fashion writer @Joy Sewing of the Houston Chronicle, who included me in such an article about Houston women, followed by a guest shot with @Deborah Duncan on “Great Day Houston.” The next thing I knew, I was invited to participate in an e-book called, “Color Me Gray,” that features 20 women around the country who are gray-haired and proud of it.

Now it’s time to pass the comb, if you will, on to women who are just starting to go gray and deciding not to color it. Houston Public Relations pro The PR Fairy (me!) has learned that a national TV show (they prefer to stay anonymous for this posting) is filming a segment on going naturally next Tuesday, Oct. 25, 10 am at Natural Resources Salon, 5313 Morningside Drive in Houston. The producers are seeking a Caucasian, Asian or Indian woman (diversity is needed and they already have one black woman and one Latin woman booked) who is going gray for the first time. Their goal is to demonstrate on camera different ways to go gray naturally. A stylist will either cut their hair and style it, color the entire hair a nice, natural-looking gray, or just create a fresh style.

Let me know if you fit this description, or if you know anyone else who does and I’ll pass your info on to Medley Inc.’s @Ashley Small, who’s putting the TV segment together.

Deadline: ASAP (of course!)


Susan Farb Morris/The PR Fairy
Susan Farb Public Relations

Making Jay Leno’s Headlines – Again!

Thursday, October 6th, 2011

Sometimes you just can’t resist. You see a typo that somehow got through the reporter and editor’s eagle eyes or the art director’s painstaking review. The error may go unreported. But if the oversight turns the story or ad into something really funny, then it’s the ideal fodder for “The Tonight Show with Jay Leno’s” Headlines.

Last year, I submitted a wedding announcement that I was too cute to pass up. Some of my Facebook followers may remember this particular couple as the perfect Texas blend: the Yee-Ha wedding.

My latest submission actually came by way of an ad for Oreck Vacuum Cleaners. How this ad got approved by the client is beyond me, especially with Mr. Oreck’s photo in the ad as well. He must have seen it, don’t you think? The photograph of the woman holding the vacuum cleaner had her head cropped off to make room for the headline, “Yes, Forever!” The sub-head read, “Last vacuum you may ever buy.” I took my yellow highlighter, circled the headline and added my own caption. “Yeah — since you’re headless!” or something to that effect.

Well, on Monday, September 26 Jay Leno brought up the ad I submitted and deadpanned, “Don’t lose your head over this vacuum.”

If you saw the show and remember the headline, let me know. If you know who handles the advertising for Oreck Vacuums, let me know, too.

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Susan Farb Morris
Susan Farb Public Relations/The PR Fairy
Bellaire, Texas

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