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I Know Somebody Houston – Outline – Social Media Talk – 7/12/12

Thursday, July 12th, 2012

I Know Somebody Houston Founder Elizabeth Pudwell and Guest Speaker Susan Farb Morris

I Know Somebody Houston Founder Elizabeth Pudwell and Guest Speaker Susan Farb Morris

Susan Farb Morris – “The PR Fairy”
I Know Somebody, Houston Presentation – July 12, 2012

Susan Farb Morris, founder and president of Susan Farb Public Relations, is a natural people connector who has been connecting Houston-based consumer business and nonprofit clients with traditional local media for more than 25 years. She will share tips on how to enhance one’s brand and connections to traditional and online media, industry influencers and prospective clients through social media, i..e. by creating positive original content and strategic re-posts (https://www.facebook.com/farbulous), comments and Re-Tweets (@farbulous.)

Susan Farb Morris will share some tips and information about using social media

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WELCOME-INTRODUCTION –
• USE SOCIAL MEDIA TO ENHANCE MY BRAND – Susan Farb Public Relations and my presence online as the PR Fairy,
• CONNECT with traditional and online media, thought leaders and prospective clients and customers
• PROVIDE TAKE-AWAYS of social media tips that you can use in your own business.
FEEL FREE TO ASK QUESTIONS!

FIRSTLY – WHAT IS SUSAN FARB PUBLIC RELATIONS? AND WHO IS THE PR FAIRY?

• PR consulting firm that specializes in MEDIA RELATIONS – FREE PUBLICITY. HOUSTON is my niche.
• 22 YEARS
• Relationship building with the media: CREDIBILITY.
• Prior to social media, my communication tool for pitching stories PHONE OR EMAIL – INTIMIDATING. MAYBE YOU HAVE CUSTOMERS WHO GAVE YOU THAT SAME FEELING?
• BUSINESS ENVIRONMENT HAS CHANGED DRAMATICALLY. With INTERNET AND SOCIAL MEDIA, people like you and me HAVE OUR OWN PLATFORMS to break stories on our own BLOGS – YOUTUBE CHANNELS – WE HAVE OUR OWN MEDIA BILLBOARDS!
• MY MESSAGE to you is to EMBRACE THIS NEW MINDSET – NEW GENERATION OF 24/7 MEDIA that has LEVELED THE PLAYING FIELD.

I WAS NOT AN EARLY ADAPTER AS FOR HAVING A COMPANY PRESENCE ON THE WEB. I’D ALWAYS GOTTEN NEW BUSINESS BY REFERRAL, UNTIL THE ECONOMY TOOK A HIT IN 2008-09.
2009 – Finally got to doing my first website – FARBULOUS.COM! Needed a FACE and TAGLINE for my website. PR FAIRYI call my blog the “PR Fairy” and RATIONALE: while a reporter’s byline story or feature interview may seem to appear like magic, there’s so much more to it, obviously.

• RESEARCH
• RELATIONSHIPS – MEDIA NETWORK OF CONTACTS
• SENSE OF WHAT’S NEWSWORTHY
• TIMELY ISSUES IN THE NEWS – PIGGYBACK
GOALS: PR FAIRY BLOG communicates/demonstrates my
• LONGSTANDING RELATIONSHIPS WITH HOUSTON MEDIA –
• KNOWLEDGE OF AND WILLINGNESS TO SHARE STORY LEADS in real-time
• SHARE media and PR jobs when they open up OR WHEN NEW MEDIA GET JOBS IN TOWN – I always try to WELCOME THEM – Remember, this was during bad economy, so that was really desirable info!
• POST INFO about cool events, promotions or contests going on around town.
Everything is HOUSTON-BASED INFO to reinforce my LOCAL FOCUS and EXPERTISE.
With Facebook I can “broadcast” my voice in “real time” through social media to then drive Facebook fans and followers TO MY WEBSITE.

HOW DO YOU GET STARTED TO BUILD YOUR BASE OF FRIENDS AND FANS?
THAT IS, WHO IS SEEING YOUR POSTS?

Question: Who has a personal FB Page? Who has a Fan Page? How do you decide/differentiate? I can tell you what has worked for me.

• Started on FB in 2009 with a personal page and have built it over three years from “0” to “2900+” Friends.
• WHO SHOULD YOU FRIEND? BE VERY METHODICAL.
• Start with whom you want to reach in your business.
I target friends and influencers specific to my industry, PR, traditional and online media, thought leaders, existing customers, prospective customers and those in client-related fields.
• As PR firm with a range of clients and special projects, my friend-base is quite diverse. I’ve expanded my reach to LIKE and ‘friend’ pages and people who I wanted to know and bring into my SPHERE OF INFLUENCE.

It’s RELATIONSHIP BUILDING!

• DUE DILIGENCE as my client base grew.
Zen Master Miao Tsan – zen, yoga and meditation people, companies
•“Wanda and the Oblahlahs” children’s book – mommy and daddy bloggers and schools and children’s venues
Firethorne – Katy media and Realtors
Texas Music Festival - arts and culture writers and related arts groups
• Friending on Facebook and following these people on Twitter has opened up a new world to my business and that of my clients, including adding new clients to my company.

• NEW BUSINESS – Thanks to Facebook I have THREE clients today thanks to one FB friend and that’s Stefani Twyford, LEGACY MULTIMEDIA!

So, Keep that in mind for generating new business leads and generating publicity opportunities, if that’s part of your marketing plan. USE SOCIAL MEDIA to generate solid client and publicity leads.

We ALL have access to reporters, editors, news anchors, thought leaders, CEOs and celebrities on FACEBOOK, TWITTER, LinkedIn and Google+. Follow them, create great content and hopefully they will follow YOU too.

LEN CANNON – KHOU – MIKE McGUFF BLOG – GREAT RESOURCE FOR ME FOR TIMELY STORIES ABOUT WHAT’s GOING ON IN HOUSTON MEDIA CIRCLES. EXPLAIN “LEN AT WORK” SCENARIO as one example how to complement traditional media with social media to extend the life cycle of a story. You can “publish” when you want to publish – ON DEMAND!

LAURIE JOHNSON – KUHF – PR FAIRY

• GOAL: To be WATCHED, LIKED, COMMENTED ON AND SHARED by others. The media outlet is happy, too, because I’m driving more viewers to their show. Also, I’m letting people know THIS IS WHAT I DO – I GET CLIENTS PUBLICITY. I utilize Facebook and Twitter, which inherently BUILD MY OWN BRAND.

• STORY PLACEMENTS – YOU CAN BE YOUR OWN PUBLICIST
What is your business and who covers that beat?

- FRIEND, FOLLOW & LINK IN WITH THESE REPORTERS. They’re easy to find
- Monitor personal comments that you can comment back on that may generate a story down the road.
- It DOES take a commitment on your part or that of someone on your staff to do this due diligence.
- Laurie Johnson – KUHF Radio – ESCAPE Family Resource Center
- Chris Johnson – KUHA – A+C Magazine – Texas Music Festival

- Lori Pace – A Day In Motherhood blog – Wanda and the Oblahlahs

• RELATE TO the media and customers/clients on a whole different level

• GLEAN and CAPTURE INFO about the stories they may be interested in, based on their posts and their “About” sections on FB – If you PAY ATTENTION to what media people like to cover and do, you can custom pitch.
BRANDING – Your Facebook Page is a face for your business. How do you want your business to be perceived?

- Do you rant or do you rave?
- Are you informative and provide useful info or are you a self-promoter and sound like a commercial?
- Do you thank people for their feedback and share others’ posts, always giving them proper credit? Thank you’s and congratulations go a long way!

TAKE-AWAYS:

CONTENT IS KING. Strategize what you’re going to post or Tweet. What value-added content can you talk about to generate interest/buzz about your company’s product or service?
CONTENT drives people to your Facebook and to your website. It’s what drives your position on the NewsFeed. LIKES – COMMENTS – SHARES all factor into the algorithms for your page to be high up on the NewsFeed.
SO:
- Keep your content fresh, simple and clear I’ve read research that the most successful FB posts are 80 or fewer characters.
- If you’re known for fresh and interesting content, people will seek out your Facebook or Twitter feed to see what YOU are talking about,
- It’s not just an ego thing, the more LIKES, COMMENTS & SHARES a status update receives, the higher its EdgeRank. The higher the EdgeRank, the higher that update is placed in Facebook News Feeds.
- That means Facebook will display that update to more people.
- Bottom Line: GREAT CONTENT MEANS MORE COMMENTS, SHARES and LIKES and THAT MEANS HIGHER VISIBILITY AND GREATER REACH FOR YOUR COMPANY’S MESSAGE!

How does one keep fresh?

FIRSTLY: Aim for one update, post or promotion per day.
Follow news outlets and other opinion leaders on FB and Twitter that are in your business sphere of influence. When I see breaking news on Twitter that fits my or my client’s realm of influence, I will post it on my client’s Facebook and Twitter and repost and RT from farbulous.

• ASK QUESTIONS TO SPARK INTEREST AND COMMENTS. American Express OpenForum recently stated that posts with a question have a 15% higher engagement rate and to use words like:
Where? When? Would? And Should? to SPIKE LIKES. Stay away from the word WHY? Why questions are viewed as too intrusive or challenging.

• POST and TAG PHOTOS AND VIDEOS. Comments spike on my FB when I run photos of flowers, food and other more personal images GOOD VISUALS AND GOOD NEWS.

SO. . . . ALWAYS HAVE YOUR CAMERA READY! Photos that I took on my iPhone to post on the TMF Facebook page, ended up in articles on CULTUREMAP! How cool is that?
Facebook is an ideal platform to share product and event photos and for your customers to post their own photos of using your products.

I’ve really focused on my PR Business tonight, but home your take-away is that you can apply these same techniques to your company. You can utilize social media to enhance your Customer Service — Try to monitor your company page for a few minutes each day and respond to customer comments same work day if you can, or within 24 hours. If you haven’t already, sign up to receive an email alert for whenever someone posts on your page.

And Remember, Growing a fanbase on Facebook isn’t just about numbers. It’s about building loyalty for the long-term, one interaction at a time to targeted prospective customers. When I meet someone new either personally or through work, I do Friend them. You never know where a LIKE or Friend may lead – whether it’s to cultivate new business, build your client base, help a friend or generate an article in the news media.

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Hope to see you on Facebook, Twitter and LinkedIn. Thank you for inviting me to share my social media story.

SUMMER PARTY IDEAS from entertaining experts for Better Homes and Gardens

Monday, February 7th, 2011

The groundhog may just have looked for his shadow last week to predict an early spring, but magazines already are working fast and furiously on their summer issues. Take it from a publicity professional, national print publications work four to six months out. So, it’s no surprise that the PR Fairy learned Better Homes and Gardens writer Kathy Barnes is looking for ideas for summer gatherings for the magazine’s June 2011 issue. She would like to interview party planners, stylemakers, and event-focused bloggers, etc. Barnes would like to give readers inspiration for a
summer gathering and include get-the-look products to get started at home. Decorating, food, tabletop, and outdoor living ideas and inspirations will be included in this feature. BHG reaches 40
million readers each month.

Do you have some fabulous ideas to share for summer 2011 parties? If so, you can submit as follows:

Email: query-yfm@helpareporter.com

Deadline: Tuesday, February 8, 6 p.m. C.S.T.

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Good luck!
Susan Farb Morris
Susan Farb Public Relations
farbulous.com/The PR Fairy

PR Fairy Seeks Woman “In the Know” about San Antonio

Tuesday, February 1st, 2011

The PR Fairy knows the ins and outs of Houston, but San Antonio is an entirely different story. Writer Charlene Santos of GalTime.com, is looking for women ‘in the know’ in San Antonio. That is to say, a woman blogger who knows the hot spots, places to go, people to see? If you’re a blogger/writer and know San Antonio inside and out….she wants to hear from you. Please contact Charlene at: ambassadors@galtime.com or at: query-xnd@helpareporter.com

Deadline: February 1, 6 p.m. C.S.T. — TODAY!

Good Luck!
Susan Farb Morris
Susan Farb Public Relations/The PR Fairy

Do you refuse to “act your age”?

Monday, January 24th, 2011

PR Fairy has learned that writer Holly Schmidt is working on a story about women who defy the meaning of “acting your age” for a feature in a national women’s lifestyle magazine with a readership of more than 2 million. The story will include a broad range of women doing all sorts of things that celebrates women who are not letting their age get in the way of what they want to do. She has narrowed her search to find a woman in her 30s who has a full head of gray hair AND a woman in her 30s or very
early 40s who has been able to retire thanks to a profitable career.

If such profiles describe you or a woman you know, please submit your/their story as follows:

Email: query-yk7@helpareporter.com

Deadline: – February 9, 6 P.M. C.S.T.

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Looking forward to reading your submission. Make sure to leave a comment on the PR Fairy blog.

Thanks!

Susan Farb Morris
Susan Farb Public Relations/PR Fairy

PR Fairy Asks: Are you the Carrie Bradshaw of Houston (or Another City)?

Friday, January 21st, 2011

Are you the ‘Carrie Bradshaw’ of Houston?

PR Fairy has learned of a prominent women’s website that’s looking to interview single women in your 20s or 30s who are active on the singles scene in Houston, or their respective U.S. city. The reporter, popular freelance writer Colleen Oakley, is interested in knowing what dating is like in Houston (or whatever city you happen to live in!) The ideal woman for her story has dated a lot, goes out often and has her finger on the pulse of what dating is like in her town and the
issues young professional women face on the dating scene.

If you would like to share your thoughts and enjoy this Houston publicity, please email Ms. Oakley with the following stats:

Your name:
The city you live in:
Your dating history (Serial monogamist, perpetually single, love ‘em and leave ‘em, etc.):
Where girls go to meet guys in your city:
Typical first date in your city:
The hardest thing about dating in your city:
If you’ve lived elsewhere in your dating history, where did you live and how does dating in your new city compare to the old one(s)?

You will submit these answers in an e-mail to Ms. Oakley at:

query-wr9@helpareporter.com

Deadline: Saturday (TOMORROW!) January 22, 6 PM CST

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Good luck!

Susan Farb Morris
Susan Farb Public Relations
www.farbulous.com/The PR Fairy

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