Archive for the ‘Sun & Ski Sports’ Category

PR Fairy in Action: “Gifts That Give Back” on KHOU/CBS “Great Day Houston”

Tuesday, November 29th, 2011

The PR Fairy was working overtime on this one.

I pitched CBS KHOU-TV’s “Great Day Houston” on a story about “Gifts That Give Back,” highlighting, of course, my client’s children’s book, “Wanda and the Oblahlahs.” Proceeds of all the sales of the Houston-based children’s book benefit Children At Risk in their efforts to combat child trafficking in our society.

The producer loved the idea for the show, but said she needed other items to show on Deborah Duncan’s Houston-based talk show. That’s when the PR Fairy went into overdrive.

I turned to Facebook and posted my need to find other gifts with a social conscience. I received a myriad of responses, including from the publisher of Bright Sky Press, who said they had several more books in addition to “Wanda and the Oblahlahs” that benefited nonprofit organizations. Sun & Ski Sports, a Houston-based company that I worked with this summer on a TOMS Shoes Back-to-School promotion, noted that they were selling Blue Cure Foundation T-shirts benefiting a prostate cancer education organization founded by Gabe Canales.

My next move was to contact the M.D. Anderson Children’s Art Project to see if they could provide an array of gift items that benefit pediatric cancer patients and projects at the famed Cancer Center. I also asked Sun & Ski if they could provide TOMS Shoes, TOMS sunglasses and a Sun & Ski spokesperson to talk about TOMS One-for-One initiative on the air.

It took dozens of phone calls, emails and follow-up phone calls and emails to the “Great Day Houston” producer and the various representatives of the participating entities: Bright Sky Press, Children At Risk, Sun & Ski Sports, Blue Cure Foundation and M.D. Anderson Children’s Art Project "Gifts That Give Back on CBS KHOU-TV's "Great Day Houston"to make it happen. In the end, each spokesperson was so well-versed in his or her socially-conscious products; it made for great TV. “Wanda and the Oblahlahs” got its due mentions, plus the appearance of the life-size cut-out of Wanda on camera — as did the other groups represented.

It was a win-win for all. I hope that you’ll watch the segment to see how seamlessly it all came together.

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Sun & Ski, TOMS Back-To-School Shoe Drive Benefits Children Locally and Globally

Friday, July 22nd, 2011

Release at will
Contact: Susan Farb Morris, (713) 661-7377
(713) 805-2608 (cell)

One for One X 2

Sun & Ski Sports Celebrates Sale of 50,000 TOMS Shoes
with Star of Hope Shoe Drive & TOMS Shoes Custom Paint Event

Houston – July 22, 2011. . . . Houston-based Sun & Ski Sports will mark the sale of its 50,000th pair of TOMS shoes next month with a two-week Back To School Shoe Drive to benefit children at Star of Hope

For every new pair of TOMS shoes sold, a new pair is given to a needy child in a developing country.

For every new pair of TOMS shoes sold, a new pair is given to a needy child in a developing country.

topped off by an August 13 TOMS Shoes Custom Paint Event. Shoe painting commissions will support promising young artists. The local August 1-14 shoe drive complements the global TOMS One for One Movement matching shoe purchases with new shoes for children in developing countries.

“This milestone sale directly correlates to 50,000 pairs of TOMS shoes given to children globally through Sun & Ski since the company began carrying the TOMS brand two years ago,” said Barry Goldware, CEO of Sun & Ski Sports, TOMS #1 seller in Texas.

“During the shoe drive, every customer who brings in a pair of gently worn shoes will receive a Sun & Ski Sports certificate for $5 off a new pair of TOMS shoes. Shoes will be donated to needy children both locally and globally through the efforts of Sun & Ski and TOMS — it’s one for one X (times) two, when donors buy a new pair of TOMS as well,” he explained.

“If the solid-color fabric slip-on TOMS aren’t your signature style, you may customize newly purchased TOMS (with Sun & Ski Sports receipt) on Saturday, August 13, 10 a.m. to 4 p.m. at the 6100 Westheimer, Katy Mills, Memorial City and Webster stores, thanks to the talents of budding artists,” said Goldware.

For $10 per pair, an artist will paint a custom design for the customer. The artists, who will receive 100 percent of their painting fees, can paint commissions on the shoe canvas. The paints are water resistant.

Additionally, collection boxes for pre-owned (or new) shoes appropriate for children to wear to school will be at all five Houston-area Sun & Ski Sports stores: 6100 Westheimer, Memorial City Mall, Katy Mills Mall, 5503 FM 1960 West and 1355 Bay Area Boulevard.

TOMS was founded in 2006 when American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, which stands for Tomorrows. Mycoskie returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers. Today the company has donated more than one million shoes to barefoot children to help prevent soil-transmitted diseases and the long-term physical and cognitive harm they cause; prevent feet from getting cuts and sores that are dangerous if they become infected; and allow children to attend school because shoes are a required part of their uniform. If they don’t go to school, they don’t receive an education and don’t have the opportunity to realize their potential.

Sun & Ski Sports has a longstanding relationship with Star of Hope, having collected more than over 10 tons of clothing in 20+ years to provide warmth to Houston’s homeless, according to Marilyn Fountain, Star of Hope Community Relations. Through Emergency Shelters and Transitional Living Centers, Star of Hope touches the lives of more than 7,000 different homeless people each year, including more than 1,600 children. Star of Hope ministers to approximately 1,000 men, women and children every day with food, clothing, shelter, Christian care and structured recovery programs. Sun & Ski Sports outfits enthusiasts who ski, run, hike and bike around the world. The store’s e-commerce and store addresses are available at

For further information on the Back-To-School Shoe Drive & TOMS Shoes Custom Paint Event, call 281-340-5000, ext. 145.
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