Archive for the ‘PR Fairy’ Category

How my PR/Marketing Job Posts on Facebook Almost Launched a New Career

Thursday, December 31st, 2015

SF:PR - Top Workplace - Wooty SixelSocial media blossom as sources of job openings and career advice

Susan Farb Morris has nearly 4,000 friends on Facebook and she did not get them by sharing pictures of cats. (Joe Robbins Photography)

Back in October, Houston Chronicle business reporter Wooty Sixel called to see if I used social media to seek out new hires. She was writing a story for the newspaper’s “Top Workplaces in Houston” Special Section and was looking for resources who utilize social media for their job postings. I chuckled to myself since I don’t have any employees. However, instead of letting the opportunity go by the wayside, I told her that I use my social media platforms to post jobs and internships in the marketing, communications and special events fields. Once I told her that I often had individuals and organizations — including media outlets — contacting me to see if I would post their job openings, I had her attention. The next thing I know, I’m doing an interview with her.

Wooty’s story came out on a Sunday in the print edition, but was posted a few days earlier online. I waited until Monday to post the article on my Facebook page. To my dismay, the response from my Facebook friends was phenomenal. Not only did dozens upon dozens of people comment to thank me for posting job opps, (and one person who credits me for her job at the University of Houston because she learned about it through my Facebook post), but many congratulated me on the great article. You would have thought I’d won an award I was getting so many kudos.

The fact is, more than 550 people clicked through to the link. Some who read it sent me private messages on Facebook asking for job advice. College graduates and young professionals wanted to have coffee with me. All of a sudden I was the PR Job Fairy!

While I don’t know how many subscribers read the print article in the Sunday edition, I do know from Sixel how successful it was in its online iteration. I ran into her over the Christmas holidays and she was thrilled to report that more than 10,000 readers clicked onto the story’s link. Sixel said that was huge for one of her pieces and felt my social media platform contributed to the story’s success.

I continue to post jobs on my social media platforms, but please know, this is my avocation to try to connect people in their job searches. I remain The PR Fairy.

To read the full story, go to: http://bit.ly/1lfWY9L

Meeting My Young Doppelganger

Wednesday, January 9th, 2013

I’ve been told countless times how I remind someone of a person they know. Yet, this time it felt different.

In March 2011, my husband and I were on a tour of the ballroom of the Hotel Galvez & Spa in Galveston with hotel’s cafe manager, Tina. During a lull in the ‘official conversation,’ Tina told me that I looked just like the hotel’s PR director. She delicately added that Christine Hopkins was a younger version of me.

I took Tina’s comments to heart for two reasons. One, that my doppelganger is a PR professional and two, that back in 1979, I was on the Houston PR team handling the grand reopening of the Hotel Galvez property. It was quite a coincidence and something worth investigating, I thought.

Curious to see what Tina saw in me and my Galveston “twin,” I looked up Christine on Facebook. I agreed there was a strong resemblance and sent Christine a private message on Facebook about Tina’s observation. She and I became Facebook friends. That summer, I thought we’d have the opportunity to meet when both of us had bookings on FOX 26 Morning News on the same day. (I saw her post on Facebook regarding a segment on the 100th anniversary of the Hotel Galvez.) Unfortunately, FOX was going “live” from the Hotel Galvez in Galveston, while I was accompanying my client for an in-studio interview in Houston. So, that plan was foiled.

Fast forward to December 2012. I’m with friends sailing from Kemah to Galveston the Saturday after Christmas. We dock at the Galveston Yacht Club and are enjoying viewing the sundown on the deck before going to the Strand for dinner. Our friend and captain had made arrangements for his close Galveston friend to pick us up for dinner. The friend shows up with his date and as she is boarding the sailboat, I look up and realize, “OMG, Christine?” Sure enough, she’s dating our friend/captain’s good friend! Talk about serendipity!

We sat together at dinner at the Saltwater Grill and chatted virtually non-stop.

Here’s the photo we took that night: I’m on the left(!) with Christine Hopkins, APR, Director of Communications at Hotel Galvez & Spa, The Tremont House, Harbor House Hotel and Marina in Galveston. @GalvTravelGirl on Twitter.

A shout out to Tina, at the Hotel Galvez, and to Facebook, for being the social media link.

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Finding my young Doppelganger, Christine Hopkins, APR

Finding my young Doppelganger, Christine Hopkins, APR

I Know Somebody Houston – Outline – Social Media Talk – 7/12/12

Thursday, July 12th, 2012

I Know Somebody Houston Founder Elizabeth Pudwell and Guest Speaker Susan Farb Morris

I Know Somebody Houston Founder Elizabeth Pudwell and Guest Speaker Susan Farb Morris

Susan Farb Morris – “The PR Fairy”
I Know Somebody, Houston Presentation – July 12, 2012

Susan Farb Morris, founder and president of Susan Farb Public Relations, is a natural people connector who has been connecting Houston-based consumer business and nonprofit clients with traditional local media for more than 25 years. She will share tips on how to enhance one’s brand and connections to traditional and online media, industry influencers and prospective clients through social media, i..e. by creating positive original content and strategic re-posts (https://www.facebook.com/farbulous), comments and Re-Tweets (@farbulous.)

Susan Farb Morris will share some tips and information about using social media

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WELCOME-INTRODUCTION –
• USE SOCIAL MEDIA TO ENHANCE MY BRAND – Susan Farb Public Relations and my presence online as the PR Fairy,
• CONNECT with traditional and online media, thought leaders and prospective clients and customers
• PROVIDE TAKE-AWAYS of social media tips that you can use in your own business.
FEEL FREE TO ASK QUESTIONS!

FIRSTLY – WHAT IS SUSAN FARB PUBLIC RELATIONS? AND WHO IS THE PR FAIRY?

• PR consulting firm that specializes in MEDIA RELATIONS – FREE PUBLICITY. HOUSTON is my niche.
• 22 YEARS
• Relationship building with the media: CREDIBILITY.
• Prior to social media, my communication tool for pitching stories PHONE OR EMAIL – INTIMIDATING. MAYBE YOU HAVE CUSTOMERS WHO GAVE YOU THAT SAME FEELING?
• BUSINESS ENVIRONMENT HAS CHANGED DRAMATICALLY. With INTERNET AND SOCIAL MEDIA, people like you and me HAVE OUR OWN PLATFORMS to break stories on our own BLOGS – YOUTUBE CHANNELS – WE HAVE OUR OWN MEDIA BILLBOARDS!
• MY MESSAGE to you is to EMBRACE THIS NEW MINDSET – NEW GENERATION OF 24/7 MEDIA that has LEVELED THE PLAYING FIELD.

I WAS NOT AN EARLY ADAPTER AS FOR HAVING A COMPANY PRESENCE ON THE WEB. I’D ALWAYS GOTTEN NEW BUSINESS BY REFERRAL, UNTIL THE ECONOMY TOOK A HIT IN 2008-09.
2009 – Finally got to doing my first website – FARBULOUS.COM! Needed a FACE and TAGLINE for my website. PR FAIRYI call my blog the “PR Fairy” and RATIONALE: while a reporter’s byline story or feature interview may seem to appear like magic, there’s so much more to it, obviously.

• RESEARCH
• RELATIONSHIPS – MEDIA NETWORK OF CONTACTS
• SENSE OF WHAT’S NEWSWORTHY
• TIMELY ISSUES IN THE NEWS – PIGGYBACK
GOALS: PR FAIRY BLOG communicates/demonstrates my
• LONGSTANDING RELATIONSHIPS WITH HOUSTON MEDIA –
• KNOWLEDGE OF AND WILLINGNESS TO SHARE STORY LEADS in real-time
• SHARE media and PR jobs when they open up OR WHEN NEW MEDIA GET JOBS IN TOWN – I always try to WELCOME THEM – Remember, this was during bad economy, so that was really desirable info!
• POST INFO about cool events, promotions or contests going on around town.
Everything is HOUSTON-BASED INFO to reinforce my LOCAL FOCUS and EXPERTISE.
With Facebook I can “broadcast” my voice in “real time” through social media to then drive Facebook fans and followers TO MY WEBSITE.

HOW DO YOU GET STARTED TO BUILD YOUR BASE OF FRIENDS AND FANS?
THAT IS, WHO IS SEEING YOUR POSTS?

Question: Who has a personal FB Page? Who has a Fan Page? How do you decide/differentiate? I can tell you what has worked for me.

• Started on FB in 2009 with a personal page and have built it over three years from “0” to “2900+” Friends.
• WHO SHOULD YOU FRIEND? BE VERY METHODICAL.
• Start with whom you want to reach in your business.
I target friends and influencers specific to my industry, PR, traditional and online media, thought leaders, existing customers, prospective customers and those in client-related fields.
• As PR firm with a range of clients and special projects, my friend-base is quite diverse. I’ve expanded my reach to LIKE and ‘friend’ pages and people who I wanted to know and bring into my SPHERE OF INFLUENCE.

It’s RELATIONSHIP BUILDING!

• DUE DILIGENCE as my client base grew.
Zen Master Miao Tsan – zen, yoga and meditation people, companies
•“Wanda and the Oblahlahs” children’s book – mommy and daddy bloggers and schools and children’s venues
Firethorne – Katy media and Realtors
Texas Music Festival - arts and culture writers and related arts groups
• Friending on Facebook and following these people on Twitter has opened up a new world to my business and that of my clients, including adding new clients to my company.

• NEW BUSINESS – Thanks to Facebook I have THREE clients today thanks to one FB friend and that’s Stefani Twyford, LEGACY MULTIMEDIA!

So, Keep that in mind for generating new business leads and generating publicity opportunities, if that’s part of your marketing plan. USE SOCIAL MEDIA to generate solid client and publicity leads.

We ALL have access to reporters, editors, news anchors, thought leaders, CEOs and celebrities on FACEBOOK, TWITTER, LinkedIn and Google+. Follow them, create great content and hopefully they will follow YOU too.

LEN CANNON – KHOU – MIKE McGUFF BLOG – GREAT RESOURCE FOR ME FOR TIMELY STORIES ABOUT WHAT’s GOING ON IN HOUSTON MEDIA CIRCLES. EXPLAIN “LEN AT WORK” SCENARIO as one example how to complement traditional media with social media to extend the life cycle of a story. You can “publish” when you want to publish – ON DEMAND!

LAURIE JOHNSON – KUHF – PR FAIRY

• GOAL: To be WATCHED, LIKED, COMMENTED ON AND SHARED by others. The media outlet is happy, too, because I’m driving more viewers to their show. Also, I’m letting people know THIS IS WHAT I DO – I GET CLIENTS PUBLICITY. I utilize Facebook and Twitter, which inherently BUILD MY OWN BRAND.

• STORY PLACEMENTS – YOU CAN BE YOUR OWN PUBLICIST
What is your business and who covers that beat?

- FRIEND, FOLLOW & LINK IN WITH THESE REPORTERS. They’re easy to find
- Monitor personal comments that you can comment back on that may generate a story down the road.
- It DOES take a commitment on your part or that of someone on your staff to do this due diligence.
- Laurie Johnson – KUHF Radio – ESCAPE Family Resource Center
- Chris Johnson – KUHA – A+C Magazine – Texas Music Festival

- Lori Pace – A Day In Motherhood blog – Wanda and the Oblahlahs

• RELATE TO the media and customers/clients on a whole different level

• GLEAN and CAPTURE INFO about the stories they may be interested in, based on their posts and their “About” sections on FB – If you PAY ATTENTION to what media people like to cover and do, you can custom pitch.
BRANDING – Your Facebook Page is a face for your business. How do you want your business to be perceived?

- Do you rant or do you rave?
- Are you informative and provide useful info or are you a self-promoter and sound like a commercial?
- Do you thank people for their feedback and share others’ posts, always giving them proper credit? Thank you’s and congratulations go a long way!

TAKE-AWAYS:

CONTENT IS KING. Strategize what you’re going to post or Tweet. What value-added content can you talk about to generate interest/buzz about your company’s product or service?
CONTENT drives people to your Facebook and to your website. It’s what drives your position on the NewsFeed. LIKES – COMMENTS – SHARES all factor into the algorithms for your page to be high up on the NewsFeed.
SO:
- Keep your content fresh, simple and clear I’ve read research that the most successful FB posts are 80 or fewer characters.
- If you’re known for fresh and interesting content, people will seek out your Facebook or Twitter feed to see what YOU are talking about,
- It’s not just an ego thing, the more LIKES, COMMENTS & SHARES a status update receives, the higher its EdgeRank. The higher the EdgeRank, the higher that update is placed in Facebook News Feeds.
- That means Facebook will display that update to more people.
- Bottom Line: GREAT CONTENT MEANS MORE COMMENTS, SHARES and LIKES and THAT MEANS HIGHER VISIBILITY AND GREATER REACH FOR YOUR COMPANY’S MESSAGE!

How does one keep fresh?

FIRSTLY: Aim for one update, post or promotion per day.
Follow news outlets and other opinion leaders on FB and Twitter that are in your business sphere of influence. When I see breaking news on Twitter that fits my or my client’s realm of influence, I will post it on my client’s Facebook and Twitter and repost and RT from farbulous.

• ASK QUESTIONS TO SPARK INTEREST AND COMMENTS. American Express OpenForum recently stated that posts with a question have a 15% higher engagement rate and to use words like:
Where? When? Would? And Should? to SPIKE LIKES. Stay away from the word WHY? Why questions are viewed as too intrusive or challenging.

• POST and TAG PHOTOS AND VIDEOS. Comments spike on my FB when I run photos of flowers, food and other more personal images GOOD VISUALS AND GOOD NEWS.

SO. . . . ALWAYS HAVE YOUR CAMERA READY! Photos that I took on my iPhone to post on the TMF Facebook page, ended up in articles on CULTUREMAP! How cool is that?
Facebook is an ideal platform to share product and event photos and for your customers to post their own photos of using your products.

I’ve really focused on my PR Business tonight, but home your take-away is that you can apply these same techniques to your company. You can utilize social media to enhance your Customer Service — Try to monitor your company page for a few minutes each day and respond to customer comments same work day if you can, or within 24 hours. If you haven’t already, sign up to receive an email alert for whenever someone posts on your page.

And Remember, Growing a fanbase on Facebook isn’t just about numbers. It’s about building loyalty for the long-term, one interaction at a time to targeted prospective customers. When I meet someone new either personally or through work, I do Friend them. You never know where a LIKE or Friend may lead – whether it’s to cultivate new business, build your client base, help a friend or generate an article in the news media.

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Hope to see you on Facebook, Twitter and LinkedIn. Thank you for inviting me to share my social media story.

Seeking Auction Items for the ESCAPE Celebrity Serve Benefit April 15

Monday, February 27th, 2012

Since ESCAPE Family Resource CenterAuctionForm opened its doors to prevent child abuse and neglect more than three decades ago, our programs have helped hundreds of thousands of ‘at-risk’ families in the Greater Houston area. With help from Houstonians like you, we are able to provide positive parenting programs with the goal to end the cycle of abuse, and bring sunshine smiles to our children.

We are requesting donations to auction during our annual Celebrity Serve Benefit, “Toy Box” to be held on April 15, 2012 at Tony’s Restaurant. KTRK-TV Morning News Anchor Tom Koch will serve as auctioneer. This year our headliners are Houston Texans Owner, Bob McNair and his wife, Janice.

This legendary event is supported by local celebrities who entertain and mingle with over 300 guests as they help raise money to benefit these families. With a goal of $320,000, this evening will contribute to ESCAPE’s ability to provide parenting programs to more than 6,000 parents and children in the Greater Houston area this year!

Last year Dallas Cowboys owner, Jerry Jones, came to support our cause. Other acclaimed national celebrities who have attended include: Lisa Rinna and Harry Hamlin, Mary Ann Mobley, Gary Collins, Connie Stevens, Phyliss George, Alex Trebek, Robert Goulet, Ivana Trump, Cheryl Tiegs, Clint Black and Lisa Hartman Black, Tony Curtis, Jackie Collins, and Debbie Reynolds.

To confirm your donation, simply complete the attached donation form and return it to the ESCAPE Family Resource Center, 1721 Pech Road, 3rd Floor, Houston 77055. Your contribution will be recognized in our auction catalog at the Celebrity Serve Benefit, and on signage displayed at the event. We look forward to receiving a favorable response from you.

With appreciation,

Joan Schnitzer Levy Gerald Franklin
Event Co-Chair Event Co-Chair

April 15, 2012 ‐ Tony’s Restaurant
The 31st Annual Celebrity Serve Benefit
BENEFITING ESCAPE FAMILY RESOURCE CENTER PROGRAMS
Auction Contribution Form

Please return by March 1, 2012 to be listed in all signage and event publications.
Date: _________________________
Please print all names legibly and exactly as they should appear in all publications.
(check one) Corporate Individual Foundation
Contributor: __________________________________________________________________________
Mailing Address: __________________________________________________________________________
City/State/Zip: __________________________________________________________________________
Telephone/Fax: __________________________________________________________________________
Contact Person: __________________________________________________________________________
Email Address: __________________________________________________________________________
Please list name as: __________________________________________________________________________
OR check here: I would not like my name/company to appear in event publications.
AUCTION CONTRIBUTION
ITEM WILL BE MAILED ITEM NEEDS TO BE PICKED UP ITEM IS ENCLOSED
Description of item: __________________________________________________________________________
Fair Market Value/Donation Amount: _____________________________________________________________
_____________________________________________________________________________________________
Signature of Donor Title Date
The CSB Committee sincerely thanks you for joining our efforts to prevent child abuse.
ESCAPE Family Resource Center is a 501©3 tax exempt organization. Tax I.D. # 76-002-9184
For more information, please call Chris Rambeau 832-367-9117
PLEASE RETURN BY FAX: 713-942-0702 or
MAIL TO: ESCAPE Family Resource Center, 1721 Pech Road, Suite 300, Houston, TX 77055
www.LearnToParent.org

Looking for the real-life J.R. Ewing, but in Houston

Saturday, February 18th, 2012

Are you the real-life J.R. Ewing, but in Houston?

PR Fairy has learned that Asylym Entertainment is casting nationwide for a high net-worth family for a new Reality Series for a major cable TV network. They want to know if there are any families in the Houston area who’d like to be on a national reality TV show who are: charismatic, high-profile and high net-worth families who live jet-set lifestyles, have outspoken personalities, employ a house staff and the like. It sounds like the real-life version of “Dallas.”

If you know of anyone who would be interested in reality TV publicity in Houston, please call or email:

Cherish Hamutoff
Asylum Entertainment
Casting Producer
O: 310-696-4887
https://www.facebook.com/CherishCast

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