Archive for the ‘Houston Public Relations’ Category

How my PR/Marketing Job Posts on Facebook Almost Launched a New Career

Thursday, December 31st, 2015

SF:PR - Top Workplace - Wooty SixelSocial media blossom as sources of job openings and career advice

Susan Farb Morris has nearly 4,000 friends on Facebook and she did not get them by sharing pictures of cats. (Joe Robbins Photography)

Back in October, Houston Chronicle business reporter Wooty Sixel called to see if I used social media to seek out new hires. She was writing a story for the newspaper’s “Top Workplaces in Houston” Special Section and was looking for resources who utilize social media for their job postings. I chuckled to myself since I don’t have any employees. However, instead of letting the opportunity go by the wayside, I told her that I use my social media platforms to post jobs and internships in the marketing, communications and special events fields. Once I told her that I often had individuals and organizations — including media outlets — contacting me to see if I would post their job openings, I had her attention. The next thing I know, I’m doing an interview with her.

Wooty’s story came out on a Sunday in the print edition, but was posted a few days earlier online. I waited until Monday to post the article on my Facebook page. To my dismay, the response from my Facebook friends was phenomenal. Not only did dozens upon dozens of people comment to thank me for posting job opps, (and one person who credits me for her job at the University of Houston because she learned about it through my Facebook post), but many congratulated me on the great article. You would have thought I’d won an award I was getting so many kudos.

The fact is, more than 550 people clicked through to the link. Some who read it sent me private messages on Facebook asking for job advice. College graduates and young professionals wanted to have coffee with me. All of a sudden I was the PR Job Fairy!

While I don’t know how many subscribers read the print article in the Sunday edition, I do know from Sixel how successful it was in its online iteration. I ran into her over the Christmas holidays and she was thrilled to report that more than 10,000 readers clicked onto the story’s link. Sixel said that was huge for one of her pieces and felt my social media platform contributed to the story’s success.

I continue to post jobs on my social media platforms, but please know, this is my avocation to try to connect people in their job searches. I remain The PR Fairy.

To read the full story, go to: http://bit.ly/1lfWY9L

Making Jay Leno’s Headlines – Again!

Thursday, October 6th, 2011

Sometimes you just can’t resist. You see a typo that somehow got through the reporter and editor’s eagle eyes or the art director’s painstaking review. The error may go unreported. But if the oversight turns the story or ad into something really funny, then it’s the ideal fodder for “The Tonight Show with Jay Leno’s” Headlines.

Last year, I submitted a wedding announcement that I was too cute to pass up. Some of my Facebook followers may remember this particular couple as the perfect Texas blend: the Yee-Ha wedding.

My latest submission actually came by way of an ad for Oreck Vacuum Cleaners. How this ad got approved by the client is beyond me, especially with Mr. Oreck’s photo in the ad as well. He must have seen it, don’t you think? The photograph of the woman holding the vacuum cleaner had her head cropped off to make room for the headline, “Yes, Forever!” The sub-head read, “Last vacuum you may ever buy.” I took my yellow highlighter, circled the headline and added my own caption. “Yeah — since you’re headless!” or something to that effect.

Well, on Monday, September 26 Jay Leno brought up the ad I submitted and deadpanned, “Don’t lose your head over this vacuum.”

If you saw the show and remember the headline, let me know. If you know who handles the advertising for Oreck Vacuums, let me know, too.

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Susan Farb Morris
Susan Farb Public Relations/The PR Fairy
Bellaire, Texas

Seeking Travel Pro to Reveal Up & Coming Culinary Destinations: Hello, Houston!

Sunday, March 6th, 2011

PR Fairy has learned that a writer for a national entertainment/lifestyle magazine wants to hear from travel professionals from the U.S. and around the globe to get their opinions as to the up and coming culinary destinations this summer. I am not a travel pro, but I do know that StarChefs.com has, according to a Houston Chronicle article by food editor Greg Morago, put the national culinary spotlight on Houston by naming a dozen local food and beverage professionals for its 2011 Rising Star Awards. According to the article, this is the first time Houston has been recognized by the StarChef.com’s Rising Star Awards program. That should merit writer Shelley Levitt’s guidelines.

Ms. Levitt is interested in hearing about U.S. and global spots the dedicated foodie should check out and why. This would be outstanding Houston publicity for the local restaurant scene. Not to mention that my client, Gugliani’s will have its new Italian restaurant in Houston open in Memorial this summer.

To contact Shelley Levitt for consideration for her story:

Email her at: query-10se@helpareporter.com

Deadline: Tuesday, March 8, 11 a.m., C.S.T.

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Good Luck!

Susan Farb Morris
Susan Farb Public Relations/The PR Fairy

Best Places to Take Kids In Houston

Monday, February 28th, 2011

Best Places to Take Kids In Houston

PR Fairy, who makes a point to be plugged in to Houston publicity, has learned that an e-zine geared to women is looking for some suggestions about fun things to do and great places to take kids to in Houston and the surrounding areas. Galveston, anyone? The writer would like you to share where to go, what makes it kid-friendly, etc. Web links and photos would be very helpful.

Writer: KyAnn Lewis

Email her at: query-1023@helpareporter.com UPDATE: If you have a problem with your e-mail response bouncing back, please report this to: support@helpareporter.com

Media Outlet: GalTime

Deadline: March 2, 4 p.m. C.S.T. (Houston time!)

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Good luck on this Houston publicity lead!

Susan Farb Morris
Susan Farb Public Relations/PR Fairy

SUMMER PARTY IDEAS from entertaining experts for Better Homes and Gardens

Monday, February 7th, 2011

The groundhog may just have looked for his shadow last week to predict an early spring, but magazines already are working fast and furiously on their summer issues. Take it from a publicity professional, national print publications work four to six months out. So, it’s no surprise that the PR Fairy learned Better Homes and Gardens writer Kathy Barnes is looking for ideas for summer gatherings for the magazine’s June 2011 issue. She would like to interview party planners, stylemakers, and event-focused bloggers, etc. Barnes would like to give readers inspiration for a
summer gathering and include get-the-look products to get started at home. Decorating, food, tabletop, and outdoor living ideas and inspirations will be included in this feature. BHG reaches 40
million readers each month.

Do you have some fabulous ideas to share for summer 2011 parties? If so, you can submit as follows:

Email: query-yfm@helpareporter.com

Deadline: Tuesday, February 8, 6 p.m. C.S.T.

# # #

Good luck!
Susan Farb Morris
Susan Farb Public Relations
farbulous.com/The PR Fairy

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