Branding and Promoting a Basic HOA Seminar: AMI Boot Camp

April 24th, 2010

Earlier this spring, Association Management Inc. (AMI), a Houston-based homeowners association (HOA) management company, retained Susan Farb Public Relations to promote a free seminar the company was planning to do in Kingwood, Texas. The goal was to help build AMI name recognition in the Kingwood market and generate new business opportunities in the north Houston suburb. The plan was to host a series of free seminars directed to individuals who currently serve as board members of their homeowners associations, starting with “The Rules & Regulations of Being a Director of the Board of a Homeowners Association (HOA).”

What a mouthful of a title!

Susan Farb Public Relations’ initial response was that name wasn’t going to fly; it was too cumbersome and sounded like a tedious continuing education class. Another strike against the initial plan was that the series of courses would be held at an airport hotel.

AMI charged Susan Farb Public Relations with branding the seminar in a way that would garner Kingwood-area publicity and, in turn, generate interest amongst area HOA board members to attend. AMI’s attendance goal was 30 HOA board members, which included existing client communities, as well as board members from prospective communities.

Action plan: Susan Farb Public Relations took the HOA “basic training” theme and recommended naming the sessions the “AMI-Kingwood HOA Boot Camp.” AMI upgraded the venue to a country club and custom-designed an invitation with military camouflage as the background to carry out the boot camp theme. (graphic designer: Uri Kelman.) Invitations were mailed to existing client board members.

Results: Advance publicity included articles and listings in Kingwood-area newspapers and Kingwood-specific websites as well as in the Houston Chronicle business section. Susan Farb Public Relations optimized the release and posted it online.

Surpassing the Goal – The AMI Boot Camp signed up a legion of 38 attendees for the company’s first-ever Kingwood seminar, led by AMI Chairman/CEO David Regenbaum. Of those 38, 23 were new prospects. Three communities represented at the event requested proposals from AMI with regard to managing their communities.

Susan Farb Public Relations coverage from the local Kingwood newspaper. The reporter attended the Boot Camp and wrote a positive news article about the AMI Boot Camp that was published in print and online. The article announced there would be additional seminars, which generated phone calls by additional HOA board members who wanted to sign up. The AMI Kingwood office is now “on the map” in the homeowners association management business in its home community.

AMI now plans to expand the Boot Camp concept into its other offices, such as The Woodlands, starting this summer, and Susan Farb Public Relations AMI Logoplans to apply its PR Fairy “magic” to these new markets as well.

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Susan Farb Public Relations Adds Texas Music Festival in Houston to Client List

April 24th, 2010

Susan Farb Public Relations in Houston is proud to announce the addition of the Immanuel and Helen Olshan TEXAS MUSIC FESTIVAL (TMF) to its client roster this month. The event, in its 21st season of performances, is a summer residency program for advanced music students and young professionals from some of the finest music schools in the country. The Festival features a month-long series of concerts with components of vocal, guitar, jazz, and piano programs.

Based at the Moores School of Music at the University of Houston, in the splendor of the Moores Opera House, the Festival is truly a gem in our community that has been ‘under the radar.’ Who knew that Houston had a summer music residency program? Or that it is ranked up there with the Aspen Summer Music Festival or Tanglewood?

Susan Farb Public Relations will be utilizing traditional Houston print and electronic media in its publicity program, as well as adding a social media component — a first for Texas Music Festival.

You can check out the Texas Music Festival Fan Page on FaceBook or the concert schedule (June 7-July 3) at www.tmf.uh.edu.

The Texas Music Festival Orchestra participants (Orchestral Fellows), chosen by competitive live and recorded auditions, are approximately 95 musicians who come from such noted music schools as New England Conservatory, the Curtis Institute, Eastman School of Music, the Cleveland Institute, and Houston’s Shepherd School of Music (Rice University) and the Moores School of Music (UH). The Festival attracts participants from across the U.S., Europe, Mexico, Asia, Canada, Central and South America to become a part of the June 7 – July 3 residency program on the UH campus.

The Orchestral Fellows study and rehearse under the direction of an international faculty of conductors and artist/teachers who also perform on the PERSPECTIVES Series concerts, presented weekly at Texas A&M University (College Station, TX) and in the Moores Opera House at the University of Houston.

Susan Farb Public Relations principal Susan Farb Morris
is thrilled to have the opportunity to “conduct” this campaign. Her experience in media relations for the arts includes Houston’s nationally-ranked Bayou City Art Festivals and various arts programs at the Jewish Community Center of Houston, where she served as chair of the JCC Arts & Culture Steering Committee from 2007-2010.

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What to Shred? “Great Bellaire Paper Shred” Next Sat., April 17

April 11th, 2010

The “Great Bellaire Paper Shred” is next Saturday, April 17, 9 a.m. to noon, following the April 15 federal income tax deadline. Community National Bank’s idea behind doing is to help people like you and me minimize our risk of personal identity theft, which one of the nation’s most frequent, costly and pervasive crimes. Community National Bank (CNB) and the Bellaire Police Department partner to sponsor this free public event, which accepts up to 100 pounds of paper per vehicle for on-site shredding in the Iron Mountain® Secure Shredding Unit.

Come early! Drive up alongside the Iron Mountain shredding unit in Community National Bank’s west side parking lot, 5123 Bellaire Boulevard at South Rice. Bank volunteers will assist you on a first-come first-serve basis until the truck reaches its 15,000-pound capacity. The bank also will sponsor a drawing to win a free $100 U.S. Savings Bond. (Two bonds will be awarded.)

As CNB’s CEO Randy Dobbs states, “We can’t overemphasize the importance of destroying discarded documents that contain personal identifiers such as tax ID, Social Security and credit, debit, checking, savings and investment account numbers. “Thieves go dumpster diving to retrieve documents that are tossed without shredding. What we call ‘trash day,’ they call ‘cash day.”

Please note: documents must be stored inside paper bags or cardboard boxes — papers still inside filing cabinets or plastic bags will not be accepted. After Iron Mountain shreds the paper, it is unreadable in a matter of seconds, then baled and recycled at a fiber pulp mill so it is no longer recognizable in its previous form.

What do shred?

• Pre-approved credit card offers and applications, credit and debit card statements and receipts and expired credit and debit cards; unused credit card checks
• Checking and savings account statements and cancelled checks
• Investment and pension account statements
• Paycheck stubs and wage and earnings statements
• Personal medical records and physician statements
• Tax preparation worksheets, obsolete financial records and receipts
• Insurance forms (auto, health and life) and claims information, utility and telephone bills
• Mail, old records and mailing labels from magazines
• Expired identification documents (driver’s licenses and passports)
• Retail invoices and statements

Identity theft may be the largest white-collar crime in the history of the United States. Approximately 15 million U.S. residents have their identities used fraudulently each year with financial losses totaling upwards of $50 billion. Criminal identity theft occurs when an imposter gives another person’s name and personal information such as a drivers’ license, date of birth, or Social Security number to obtain a job, housing, money, goods, or other services, according to Kroll Background America.

Hope to see you next Saturday, April 17, 9 a.m. to noon, Community National Bank, 5123 Bellaire Boulevard at South Rice.

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Look for the Iron Mountain truck this Sat., April 17 at Community National Bank

Look for the Iron Mountain truck this Sat., April 17 at Community National Bank

Nancy Levicki and Renee Suchowiecky Truly Are Women of Courage

March 16th, 2010

"Great Day Houston" welcomes Hadassah Women of Courage volunteers.It was such a pleasure for Susan Farb Public Relations to handle the Houston public relations/media relations for the Houston Chapter of Hadassah 2010 “Women of Courage” luncheon. The honorees are always so deserving, but as it happens this year, I knew both honorees, so that made the event that much more special. Nancy Levicki, president and co-founder of Dress for Success Houston, is in the Women’s City Club business/social networking group with me. I’ve known Renee Suchowiecky through her work as an author and presenter at the JCC Jewish Book and Arts Fair, and as a former social columnist with the Jewish Herald-Voice newspaper. Renee’s first book, “Love Letters to Nicole,” is a journal of letters Renee wrote for the first two years following her daughter’s sudden death from cardiac disease on the lacrosse playing field at the age of 15.

Both women, as the theme of the Hadassah luncheon stated, are “Building a Better World. . . Right Here at Home” and have touched thousands of lives through their work. Dress for Success Houston is a nonprofit organization that provides interview suits, confidence boosts and career development to more than 3,200 women annually. Suchowiecky and her family established The NKS Foundation in honor of their 15-year-old daughter, Nicole, of blessed memory. The Foundation has financially aided high school students in their pursuit of higher education, purchased and distributed Automated External Defibrillators to Houston-area schools and public facilities; and currently pursues cardiac screenings for middle school students.

Susan Farb Public Relations fulfilled the Houston Chapter of Hadassah’s publicity goals for media coverage. There were feature TV interviews, “Great Day Houston” interview with honoree Renee Suchowiecky (KHOU-TV), KPRC-TV Saturday Morning News interview with Hadassah Greater Southwest Region Board President Barbara Shurberg, and KHOU-TV Sunday Evening News story on Renee Suchowiecky and the HEARTS program, as well as articles and photos in the Houston Chronicle,, Bellaire Examiner, Jewish Herald-Voice, Houston Lifestyles & Homes magazine, Houston Woman Magazine, as well as social media coverage on Facebook with more than doubled the number of Houston Chapter of Hadassah Facebook Fans from 77 to 164. . .and counting!

Event Co-Chairs Linda Tenenbown and Francine Beckman proudly presented Hadassah’s framed “Tikkun Olam” (“Repair the World”) works of art to Levicki, and Suchowiecky, before more than 350 admiring guests at the Westin Oaks Hotel.

Congrats to the entire Women of Courage committee and Hadassah, a 2005 Nobel Peace Prize nominee. Hadassah is the largest volunteer women’s organization in the U.S. with more than 300,000 members, including 3,400 in the Houston area. Hadassah promotes health awareness, medical miracles through its world-renowned hospitals in Israel, humanitarian relief, advocacy and youth programs. Local programs include the Breast Health Awareness Program serving the underserved and uninsured in the Greater Houston area and surrounding counties; support of Dress for Success Houston; domestic abuse education and prevention, women’s health education seminars, Let My People Read ® children’s book drive for Ben Taub Hospital; and Meals on Wheels. For further info, contact houstonadmin@HADASSAH.org or call 713-661-1022.

Jingle Bell Express 2009 at Community National Bank in Bellaire

December 24th, 2009

CNB Holiday Party '09-Kelly & Donna-AngleWebThe Jingle Bell Express 2009, the December Business After Hours Networking Event and Holiday Toy and Book Drive, was a tremendous success this year. Community National Bank and the Greater Southwest Houston Chamber of Commerce hosted the event, for which guests truly embraced the holiday spirit, generously donating children’s toys and books to benefit the Christian Community Service Center Jingle Bell Express. Community National Bank Business Development Officer Donna Alley orchestrated the party, which included delectable appetizers by Jami’s Fine Foods in Bellaire. Kelly Finkenbinder, development director of the Christian Community Service Center was on hand to represent the Jingle Bell Express.

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