Posts Tagged ‘M.D. Anderson Cancer Center’

PR Fairy in Action: “Gifts That Give Back” on KHOU/CBS “Great Day Houston”

Tuesday, November 29th, 2011

The PR Fairy was working overtime on this one.

I pitched CBS KHOU-TV’s “Great Day Houston” on a story about “Gifts That Give Back,” highlighting, of course, my client’s children’s book, “Wanda and the Oblahlahs.” Proceeds of all the sales of the Houston-based children’s book benefit Children At Risk in their efforts to combat child trafficking in our society.

The producer loved the idea for the show, but said she needed other items to show on Deborah Duncan’s Houston-based talk show. That’s when the PR Fairy went into overdrive.

I turned to Facebook and posted my need to find other gifts with a social conscience. I received a myriad of responses, including from the publisher of Bright Sky Press, who said they had several more books in addition to “Wanda and the Oblahlahs” that benefited nonprofit organizations. Sun & Ski Sports, a Houston-based company that I worked with this summer on a TOMS Shoes Back-to-School promotion, noted that they were selling Blue Cure Foundation T-shirts benefiting a prostate cancer education organization founded by Gabe Canales.

My next move was to contact the M.D. Anderson Children’s Art Project to see if they could provide an array of gift items that benefit pediatric cancer patients and projects at the famed Cancer Center. I also asked Sun & Ski if they could provide TOMS Shoes, TOMS sunglasses and a Sun & Ski spokesperson to talk about TOMS One-for-One initiative on the air.

It took dozens of phone calls, emails and follow-up phone calls and emails to the “Great Day Houston” producer and the various representatives of the participating entities: Bright Sky Press, Children At Risk, Sun & Ski Sports, Blue Cure Foundation and M.D. Anderson Children’s Art Project "Gifts That Give Back on CBS KHOU-TV's "Great Day Houston"to make it happen. In the end, each spokesperson was so well-versed in his or her socially-conscious products; it made for great TV. “Wanda and the Oblahlahs” got its due mentions, plus the appearance of the life-size cut-out of Wanda on camera — as did the other groups represented.

It was a win-win for all. I hope that you’ll watch the segment to see how seamlessly it all came together.

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Community National Bank and Susan Farb Public Relations

Sunday, June 7th, 2009

Since Community National Bank’s (CNB) grand opening in June 2002, Susan Farb Public Relations counseled the bank to embody its name, “Community.” In fact, the firm created the theme of the bank’s grand opening, securing nine integral leaders of the Bellaire community — from the Bellaire Police Department to the Bellaire High School Belles, Boy Scouts to City Hall. A representative from each entity held up a letter at the grand opening to spell out the word, C-O-M-M-U-N-I-T-Y.

Since then Susan Farb Public Relations has orchestrated the bank’s community service programs, beginning with partnering with the Bellaire Police Department on what has become an annual Free Child ID Kit Day. Soon after, the bank’s commitment to community continued with partnerships with the Bellaire Fire Department, civic groups, schools and organizations to sponsor programs that further promote the safety and well-being of children, families and the overall community. Citizens have responded to the programs very favorably in terms of their attendance, support and goodwill generated in the schools and the community overall.

Since August 2002, the bank has joined forces with the Bellaire Police Department to kick off National Night Out by administering free child identification (ID) kits to local families. The Bellaire P.D.’s community outreach officer will take children’s’ fingerprints and Polaroid photos of them.  For the seven of the past eight years the bank has collaborated with Bellaire Lions Club and McGruff the Crime Dog on the bank’s Free Child ID Kit Day. In addition to distributing free ID kits to participants, the bank gives each child a gift bag with a banking coloring book.  The program has been so well received that the bank now distributes free Child ID kits year-round on request. Susan Farb Public Relations handles the media relations for the event, which this year included in-studio television interviews on KPRC-TV Ch. 2 and FOX 26 morning news, a Univision Ch. 45 news story, announcements on KPRC-TV, KTRK-TV and KHOU-TV morning news, news articles in local weekly newspapers, listings on family-oriented and missing children websites and blogs as well as posting an SEO news release..

For the past seven consecutive years, CNB has co-sponsored the National Fire Prevention Week poster contest in Bellaire with the Bellaire Fire Department and Greater Southwest Chamber of Commerce. The program has helped teachers disseminate fire safety messages to thousands of Bellaire-area elementary school students and their families this year. Susan Farb Public Relations organizes the bank’s free celebration for the poster contest winners and runners up from Kindergarten through fifth grade from the schools, as well as their parents and siblings. The event includes an educational presentation by the Bellaire Fire Marshal, an appearance by Sparky the Fire Dog and the display of a Bellaire Fire Truck. CNB rewards all runners up and first-place winners with honorable mention and blue ribbons while the best overall winner received a plaque from the Chamber. CNB displays the children’s Fire Prevention posters in its lobby for two weeks as a community service and a source of pride for the young artists on their fire safety mission.

Another well-received community event that is free to the public is CNB’s “The Great Bellaire Paper Shred,” which is growing at a significant pace every year. A project of Community National Bank, Iron Mountain® Secure Shredding and the Bellaire Police Department, it provides the opportunity for local citizens to receive free document shredding services to help minimize their risk of becoming victims of identity theft. Individuals could bring up to 100 pounds of paper to feed into Iron Mountain’s mobile shredding unit. More than 3,000 pounds of documents were collected in three hours at the first event; 4,500 pounds the second year and close to 9,000 pounds the third year.  In 2009, Susan Farb PR recommended moving the date of the event to be the first Saturday after April 15th Tax Day to generate greater publicity opportunities. With increased media coverage (television interviews and announcements, newspaper articles and SEO optimized news releases), the Great Bellaire Paper Shred truly lived up to its name. Two Iron Mountain shredding units were needed (capacity is 15,000 pounds of paper per unit) for the collection of 27,000 pounds of paper in three hours.

Two Local Families Touched by Autoimmune Disease That Causes Severe Hair Loss. Katy Residents Head Up “Tortoise & Hair” 5K & 1 Mile Run/Walk Benefiting National Alopecia Areata Foundation

Tuesday, June 2nd, 2009

Katy, TX – June 2, 2009. . . .Two Katy families touched by an autoimmune disease that causes severe hair loss have teamed up to chair Houston’s first-ever “Tortoise & Hair” 5K & 1 Mile Run/Walk benefiting the National Alopecia Areata Foundation (NAAF.)  Set for Saturday, June 27, 8 a.m., for the one-mile walk and 8:30 a.m. for the 5K, the event will begin at Wortham Center’s Ray C. Fish Plaza, 500 Texas Avenue, downtown.

Alopecia areata is a poorly understood autoimmune disease that affects more than five million Americans with the severe loss of hair on one’s head, as well as facial and body hair,” said Beverly Tucker, event co-chair with her husband, Jonathan, and Jennifer and Jeff Magee. “It occurs in both sexes and all races and ages, but children are most commonly affected. Currently there is no cure,” Tucker explained. The Tucker’s 9-year-old son, Jonathan, Jr., was diagnosed with alopecia areata at age 7 and the Magee’s daughter, Elizabeth, 10, was diagnosed at age 4. Jonathan, Jr. and his father plan to run the 5K together. Younger brother, Christopher, 8, will walk the one-mile race with his grandfather, Dr. Garrett Tucker.

The “Tortoise & Hair” coincides with the 24th Annual National Alopecia Areata Foundation (NAAF) International Conference in Houston. Race proceeds will benefit the NAAF, a 501c(3) organization, to fund research to help find a cure or effective treatment for the unpredictable, emotionally disabling disease. M.D. Anderson Cancer Center in Houston serves as a national registry for alopecia areata patients in its support of research.“As parents, we find ourselves challenged daily with helping our children maintain their dignity and self-confidence,” explained Jeff Magee. While we cannot grow hair for Elizabeth or Jonathan, we can raise funds to foster research needed.”

The “Tortoise & Hair” is 100 percent produced by volunteers, noted Tucker, whose family lives in Firethorne, a 1,400-acre master designed community in Katy/Fulshear. Firethorne, and Infinity Investments are lead sponsors of “Tortoise & Hair.” To register for the “Tortoise & Hair,” visit www.houstonaaf5k.org and www.active.com. The pre-registration fee, $20 for adults and $10 for children 12 and under, ($25 for Race Day registration), includes a T-shirt and post-race refreshments. There will be overall awards to the first male and female race winners and top three per age group, make and female. For off-line registration, checks should be made out to National Alopecia Areata Foundation (NAAF) and mailed with entry forms to: “Tortoise & Hair” ™, 1422 Three Forks Drive, Katy, TX  77450. For further information, contact jjmagee@earthlink.net or 281-395-9064.

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