Posts Tagged ‘PR Fairy’

How my PR/Marketing Job Posts on Facebook Almost Launched a New Career

Thursday, December 31st, 2015

SF:PR - Top Workplace - Wooty SixelSocial media blossom as sources of job openings and career advice

Susan Farb Morris has nearly 4,000 friends on Facebook and she did not get them by sharing pictures of cats. (Joe Robbins Photography)

Back in October, Houston Chronicle business reporter Wooty Sixel called to see if I used social media to seek out new hires. She was writing a story for the newspaper’s “Top Workplaces in Houston” Special Section and was looking for resources who utilize social media for their job postings. I chuckled to myself since I don’t have any employees. However, instead of letting the opportunity go by the wayside, I told her that I use my social media platforms to post jobs and internships in the marketing, communications and special events fields. Once I told her that I often had individuals and organizations — including media outlets — contacting me to see if I would post their job openings, I had her attention. The next thing I know, I’m doing an interview with her.

Wooty’s story came out on a Sunday in the print edition, but was posted a few days earlier online. I waited until Monday to post the article on my Facebook page. To my dismay, the response from my Facebook friends was phenomenal. Not only did dozens upon dozens of people comment to thank me for posting job opps, (and one person who credits me for her job at the University of Houston because she learned about it through my Facebook post), but many congratulated me on the great article. You would have thought I’d won an award I was getting so many kudos.

The fact is, more than 550 people clicked through to the link. Some who read it sent me private messages on Facebook asking for job advice. College graduates and young professionals wanted to have coffee with me. All of a sudden I was the PR Job Fairy!

While I don’t know how many subscribers read the print article in the Sunday edition, I do know from Sixel how successful it was in its online iteration. I ran into her over the Christmas holidays and she was thrilled to report that more than 10,000 readers clicked onto the story’s link. Sixel said that was huge for one of her pieces and felt my social media platform contributed to the story’s success.

I continue to post jobs on my social media platforms, but please know, this is my avocation to try to connect people in their job searches. I remain The PR Fairy.

To read the full story, go to: http://bit.ly/1lfWY9L

Newspaper Seeks Your Story on Tropical Storm Allison (Houston)

Thursday, May 26th, 2011

It’s hard to believe, but Houston-area citizens are approaching the 10th anniversary of Tropical Storm Allison. PR Fairy has learned that the Examiner Newspapers are putting together a 10-year anniversary piece on ‘Allison’ and how it impacted Examiner communities (West University, Bellaire, River Oaks, Memorial and surrounding neighborhoods). These Houston newspaper editors are looking for remembrances and photos (high resolution) from the storm of 2001.

If you’d like to share your personal story of Tropical Storm Allison, please post here, or e-mail Charlotte Aguilar, caguilar@hcnonline.com. Please feel free to share.

Thanks!

Susan Farb Morris
Susan Farb Public Relations/PR Fairy

National Consumer Magazine Seeks Funniest Bridesmaid Stories

Wednesday, May 25th, 2011

Switch gears! PR Fairy has learned that a national consumer magazine is looking for bridesmaids’
light, happy, funny stories, i.e. maybe something funny happened to the whole group of bridesmaids.
Some examples the reporter gave were:

Any bridesmaids who got arrested (for something minor/funny) at the bachelorette party?

A bridesmaid who got lost on the way to the ceremony?

All their dresses were ruined in a funny way?

Went for a spa day and had their hair ruined? etc.

Let me know if you know anyone willing to share their story with a national magazine. Once you reply to me I can tell you the name of the publication. If the reporter decides to submit your story to her editor, you’ll need to keep this to yourself until the story is published. No pre- posts on Facebook, Twitter, in emails to friends, etc.

I look forward to hearing your story! Please feel free to share this query with bridesmaids you know.

Thanks!

PR Fairy is looking for funniest bridesmaid stories

PR Fairy is looking for funniest bridesmaid stories

Susan Farb Morris
Susan Farb Public Relations/The PR Fairy
www.farbulous.com
@farbulous

PR Fairy Asks: Are You a Small Biz Promoting Social Good Via Social Media?

Thursday, September 30th, 2010

Are you a Houston small business that promotes social good via social media?

If so, the PR Fairy has a publicity opportunity that could spotlight your small business and the nonprofit organization you support via blogging, Facebook and Twitter. Mashable.com is working on a story and wants to talk to small businesses that are using social media to raise money for a charity through a Facebook page or utilizing Twitter to promote a cause. Or perhaps you’re using another tool in a way no one has before. Whatever the case, mashable would like to hear about it.

Please comment on my PR Fairy blog ASAP if you’re interested and leave your contact info. PR Fairy will respond with the name of the reporter and their e-mail.

The early to apply the better — deadline for the PR Fairy is 4 p.m. CST tomorrow, October 1.

Good Luck!

Susan Farb Morris, PR Fairy
www.farbulous.com

Mashable.com looking for Social Media Savvy Event Planners

Tuesday, September 28th, 2010

PR Fairy Publicity Opportunity. . .

Hey Special Event Planners!

Are you social media savvy? PR Fairy’s guess is ‘YES,’ since you got to this farbulous.com blog from Facebook! Let us know if you’d like to contact the Mashable reporter working on a story about Social Media Savvy Event Planners
The reporter is looking to speak with event planners who use social media platforms and tools to organize, collaborate with or promote their events. If you use the online world or mobile tools to keep you ahead in the hectic world of event planning please respond in the ‘Comments’ section below with your e-mail and we’ll send you the contact info for the Mashable writer.

Thanks!

PR Fairy
www.farbulous.com

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