Posts Tagged ‘Susan Farb PR’

Bayou City Art Festival – Memorial Park and Susan Farb Public Relations

Saturday, August 1st, 2009

The fine, juried Bayou City Art Festival Memorial Park consistently ranks among the top art festivals in the U.S. in such well-regarded national art magazines as AmericanStyle (#3 art festival in U.S., 2009) and Sunshine Artist (‘Top 50 Art Festivals & Fairs,’ 2008). The objective of the media relations campaign was to heighten the awareness of this top national ranking and build upon it to attract new audiences within the Houston metropolitan area and regional markets.  The goal was to focus publicity on the high quality of art exhibited at the Festival in order to attract new serious art buyers and collectors and increase ticket sales. The plan incorporated:

  • Traditional print and electronic media
  • 2.0 social media
  • Local awards recognition as an additional publicity vehicle

Tantamount to the campaign’s success was communicating the message that Bayou City Art Festival Memorial Park was an award-winning, fine juried art festival that showcased art gallery-level quality works. The editorial tag, “Houston’s one-of-a-kind outdoor gallery,” expressed the exceptional quality of art shown:  fine gallery-quality artists and artwork in a family-friendly park setting

To help build top-of-mind awareness of the high quality of Bayou City Art Festival Memorial Park, the Festival, with the support of Susan Farb Public Relations, pursued and achieved three major media-sponsored “Best” awards:  “Best Festival in Houston” from Houston Press “Best of Houston,” “#3 Festival in the U.S.” as voted by AmericanStyle Magazine readers and KPRC-TV “Best of Houston” contest’s “Best Gallery in Houston.”  These quantifiable awards were added to publicity, as well as the website, e-blasts and advertising.   In addition, Susan Farb Public Relations’ Susan Farb Morris nominated Kim Stoilis, executive director of the Art Colony Association, presenter of the Festival, for the Houston Business Journal’s “40 Under 40 Award” for the city’s top young entrepreneurs, an award which she won with great pride.

The agency’s media relations effort, through news releases, real and virtual media kit deliveries and online postings, garnered local, regional, and national editorial coverage in print, on TV and radio, as well as international visibility through news release postings directly onto the Internet and the integration of blogs, vlogs, Facebook and Twitter to create additional buzz.

Media Outreach – Bayou City Art Festival Memorial Park pursued editorial coverage pre-, during and post-event.  The media outreach began with “Call for Entries” targeting professional artists to apply to the Festival and high school-age artists to its Emerging Artists Program, followed by news release distribution for calendar listings, featured artist announcement, travel and artist-oriented feature stories and entertainment stage listings.  The goal was to secure local, regional and national stories and interviews in newspapers, magazines, television, radio and online.  This year the Bayou City Art Festival Memorial Park fully embraced 2.0 social media with targeted postings and updates on Facebook and Twitter, plus posting keyword-optimized news releases directly to the web to achieve Page One results on Google searches.  The three news releases posted to the Internet garnered 998,273 total impressions, 3,593 total views and 473 total e-mailed.  The overall advertising value of the entire media relations/outreach effort (print, electronic and online) totaled $364.577, with the publicity – third-party editorial – valued at more than $1.1 million.  Circulation/Impressions: 32,147,414.

Newspaper Highlights (includes four newspaper cover stories*)

Magazine Highlights

Television Highlights (includes three “live” shots on Opening Day, Fri., March 27)

  • Vigorously promoted on KTRK-TV (On-Air mentions and spot promos)
  • KPRC-TV Feature Interview – March 22, 2009
  • KTRK-TV 30-Minute Program – March 22, 2009
  • FOX 26 – Weathercast Shout-Out/ Weather Blog – March 22, 2009
  • KTRK-TV “Hometown Live” Feature Interview – March 24, 2009
  • FOX 26 – (6) “Live” News Segments from the Festival – March 27, 2009
  • FOX 26 “Live” Traffic Report from Bayou City Art Festival – March 29, 2008
  • KHOU-TV “Great Day Houston” – Two Segments – March 27, 2009
  • KPRC-TV – Feature Interview “Green” Artists  – March 27, 2009
  • KPRC-TV – Feature Interview “Emerging Artists” – March 28, 2009
  • KIAH39 TV – Weekend Coverage – March 28 and 29, 2009

Radio Highlights

  • KHMX MIX 96.5 “First Look Friday” On-Air Promotion and On-Air Personality Personal Appearance
  • KPFT Radio Promotional Spots for 90.1 KPFT Bike Depot
  • BizRadio public affairs interview with Art Colony Assn. Board Member M. Paulette

Online Highlights

Overall Effectiveness

The Bayou City Art Festival Memorial Park 2009 media relations campaign was the most successful in its history in terms of the depth of coverage and reach, with 312 non-paid editorial placements. Highlights included a national wire story (travel), four local cover stories, 44 television placements and Page 1 optimization on Google searches on the Internet. There was extensive local coverage in monthly magazines, daily and weekly newspapers as well as select regional and national coverage.  Full-page feature stories graced arts-oriented and general interest publications. There was international print publicity thanks to a travel piece in the Miami Herald-International Edition and the optimization of news releases posted directly onto the web. The media relations program methodically incorporated online calendar/entertainment listings, website and e-zine listings, plus a wide variety of blogs, invitations and event updates placed via Facebook and Twitter.

Types of Mediums Used for Promotion

  • National art trade publications (i.e. Southwest Art magazine and
  • Wire service (Dallas Morning News Wire – National Travel Story)
  • Greater Houston Convention & Visitors Bureau (info in their national promotional materials; art display in the downtown Houston Visitor Center; e-blast to 120,000 subscribers; website tout; and inclusion in “Spring ’09 Houston Highlights” news release to local, regional and national travel traditional and online media)
  • Local magazines (illustrated calendar listings and feature articles)
  • Newspaper (daily and weekly, including news, feature, entertainment and photo)
  • “Best of Houston” Award Recognition (Houston Press “Best Festival in Houston” and KPRC-TV “Best Gallery in Houston”)
  • E-blasts (includes Art Colony e-blast series, external e-blasts by Houston Airport System e-newsletter, GHCVB and a local 50,000-marketing e-blast)
  • Blogs (from art blogs to children’s activities blogs, MomBlogs, empty nester blogs, beer blogs, bike blogs, dog blogs and the like)
  • Online event calendar listings
  • TV Feature and News Reporters, News Desks and Meteorologists
  • Radio Public Service and News

Measurable Results (Indicating number of publications/cities states targeted) – The media relations campaign targeted approximately 277 outlets:  print, TV and radio in greater Houston; Texas (Dallas/San Antonio/Austin and regional publications; national art trade publications; and the Internet.  The program worked to maximize several editors to get the most “bang for the buck,” such as three stories in an issue of Greater Houston Weekly inserted in 30 Houston Community Newspapers in the Houston metro area (90 placements) and posting optimized news releases picked up by 39 news sites.

Houston Daily and Weekly Newspapers – 43 placements. This figure does not reflect that by virtue of pitching three different story angles to one paper, “Greater Houston Weekly,” three stories ran in a pull-out section distributed to 30 different HCN Newspapers for 90 placements.

Houston Monthlies – 24 placements, including four customized articles written and submitted by Susan Farb Public Relations.

Regional Media – March 1 Dallas Morning News travel story put out on DMN wire service and picked up by San Antonio Express-News, Miami Herald, Pittsburgh Post-Gazette, Free-Lance Star in Fredericksburg, VA, The Columbian in Vancouver, WA and Santa Fe New Mexican – another example of getting an exceptional return on one media source.

TV (Houston) -  44 TV placements, including feature interviews, news coverage and continuous weather mentions on five English-speaking stations.  One “live” weathercast from the Festival (CBS affiliate) was set, but cancelled due to rain. Three other “live” TV shots were done on Opening Day.

Online Media – Websites, e-zines/e-newsletters, online calendars and bloggers targeted. Above and beyond those, there were at least 39 additional .com sites that ran the news releases posted directly to the Internet and optimized for a Google search.

Challenges – With newspaper circulation and readership declining, the Festival made changes this year to complement traditional media with the optimization of news releases and posting them to the Internet for Page 1 Google search results. One release landed on 39 news sites, including UPI.comNews, WCBSTV.Com, San Francisco, and tourism, arts and entertainment sites.  The online releases made 998,273 impressions, secured 3,593 views and at least 473 were e-mailed to another party. 2.0 Social Media, i.e. Facebook and Twitter were new to the media relations mix, as were several hip, well-followed Houston blogs, e-zines and e-listings that brought out some serious art shoppers.

The use of the Internet and social media enhanced the on-line presence of the Festival in the eyes of the artists and prospective artists and Festivalgoers.  The ability to optimize the releases to the extent of generating close to one million impressions compares to publishing one’s own newspaper online.

Annual Free Child I.D. Kit Day Set for Sat., Aug. 8 at Community National Bank

Monday, July 20th, 2009

Bellaire – July 20, 2009. . .  . Community National Bank (CNB) will sponsor its eighth annual “Free Child I.D. Kit Day” Saturday, August 8, 9 a.m. to noon, in the bank’s Bellaire Room, 5123 Bellaire Boulevard at South Rice. The bank, along with the Bellaire Police Department, Bellaire Lions Club and McGruff, the Crime Dog, will distribute the free child identification kits to area families as a community service.”If you don’t have a Child I.D. kit for your child, we encourage you to come get one on August 8. If you have a Child I.D. kit, we hope you will come update the photo, which should be done annually,” said Bellaire Police Department Community Resource Officer Tim Quimby.

According to Community National Bank CEO Randy Dobbs, the bank has distributed hundreds of kits to help protect local children over the past seven years. Geared to children from 2-1/2 years to early teens, Free Child I.D. Kit Day will include children’s on-site instant photos and fingerprinting for their families’ records. The bank will serve complimentary lemonade and donuts and distribute “goody bags” to the children.

Completed Child I.D. kits contain pertinent identification data such as names and contact information of the child’s friends and family, blood type, allergy information and DNA hair sample, in a compact, comprehensive, confidential and convenient format. Bellaire Police Department Officer Quimby notes that having a recent casual photograph of the child (as opposed to a posed portrait) is a major help to law enforcement in search efforts. He will be available to answer crime prevention questions.

The Bellaire Lions Club is a member of Lions International, the world’s oldest and largest service club. It’s mission is to empower volunteers to serve their communities, meet humanitarian needs, encourage peace and promote international understanding. The Bellaire Lions Club is a group of service-minded men and women who serve their community and their state by carrying out the organization’s mission.  Service-minded individuals, who can spare an hour or two each month, are invited to join the Bellaire Lions Club. For more information, please contact Lion Morris Dante, 713-843-6323 or

Community National Bank, independently owned and operated, is open 9 a.m. to 4 p.m. Monday through Thursday; 9 a.m. to 6 p.m. Friday; and 9 a.m. to noon Saturday. The drive-through bank, 5235 Bellaire Boulevard at Ferris St., is open Monday through Friday, 7 a.m. to 6 p.m. and Saturday, 7:30 a.m. to noon. The FDIC insures the deposits of Community National Bank, an equal opportunity lender. For further information on Community National Bank’s Child I.D. community service program, call (713) 664-4777.

Community National Bank Community Club Hosts Health Screening July 28

Monday, July 6th, 2009

Bellaire, TX – July 6, 2009. . . Area citizens can help protect themselves against such life-threatening diseases as stroke, vascular disease and erratic heart rhythm at a Life Line health screening Tuesday, July 28 sponsored by the Community National Bank (CNB) Community Club. Presented by Memorial Hermann, the screenings will be held at ChristChurch Presbyterian, 5001 Bellaire Boulevard in Bellaire.

“I learned from my husband’s (Bill Williams), experience six years ago that preventative screenings like this with Ultrasounds can be life-saving,” said CNB Community Club Director Judy Williams. “Community Club member Betty Zumwalt encouraged us to attend a health screening in 2003, where Bill’s Ultrasound turned up some red flags, including swollen lymph glands. He then made an appointment with his personal physician, who referred him to an oncologist who diagnosed Non-Hodgkin Lymphoma. Bill also had an abdominal aneurysm and subsequently had a stint put in.” The Williams’s refer to Betty as Bill’s ‘guardian angel.’ Had he waited to see the doctor when symptoms for Non-Hodgkin Lymphoma showed up, it most likely would have been too late to help him, according to the treating physician.

Life Line Screening, which has screened more than five million participants nationally, provides these four facts to know about stroke prevention:

  • 80% of stroke victims have no apparent warning signs
  • Ultrasound screenings can help you avoid a stoke
  • Stroke is a leading cause of death and permanent disability
  • Screenings are fast, painless, affordable and convenient

July 28 Stroke/Vascular/Heart Rhythm screening includes: stroke/carotid artery disease; abdominal aortic aneurysm, Peripheral Arterial Disease and Atrial Fibrillation. The cost of the screening is $129. One may add an osteoporosis test for $10, for a total of $139. To add a heart and diabetes fingerstick blood to the ultrasound package costs $50, or $179 total. Advance registration is required; the registration form is available at Community National Bank, 5123 Bellaire Boulevard at South Rice. A Life Line Screening representative will call within 48 hours to schedule the appointment, provide screening preparation instructions and secure payment by credit card.  Participants may pay the day of the screening for an additional handling charge.

Community National Bank, an independent bank in Bellaire, is open 9 a.m. to 4 p.m. Monday through Thursday; 9 a.m. to 6 p.m. Friday; and 9 a.m. to noon Saturday. The drive-through bank, 5235 Bellaire Boulevard at Ferris Street, is open Monday through Friday, 7 a.m. to 6 p.m. and Saturday, 7:30 a.m. to noon. The FDIC insures the deposits of Community National Bank, an equal opportunity lender. For further information on the Health Screenings or the Community National Bank Community Club for seniors 50+, call (713) 664-4362 or go to the web,

Three Fathers’ Journeys: From Probation to Promise: ESCAPE Family Resource Center Helps “Dads Count”

Tuesday, June 16th, 2009

Houston – June 16, 2009. . . . ESCAPE Family Resource Center helps make a difference for Dads in their children’s lives by providing the parenting programs necessary to help prevent abusive relationships and build healthy families. This Father’s Day, three local graduates of ESCAPE’s “Dads Count” (or “Building Confident Families”) course share their personal journeys from fathers on probation to those with promising futures.

According to ESCAPE Family Resource Center CEO Lidya Osadchey, “We called the class ‘Dads Count’ to remind Dads that children count on their fathers to be there to guide and protect them.” “I’d like to help other men so they don’t get caught up in the system,” explains ESCAPE “Dads Count” graduate Robert Robertson. He, Derwin P. Williams and Glenn Robinson, dealt with the emotional and financial ravages of divorce in ways that directly impacted their children, including being delinquent in their child support payments. Referred by the Domestic Relations Office to take ESCAPE’s “Dads Count” class, each enrolled in the class begrudgingly and only because of the mandate. However, by the end of the eight-week, interactive course, each had attained a new perspective on how to co-parent their children with the mother (some were never married to their children’s mom) to the betterment of the son or daughter’s development and everyone involved.  Here are their stories:

Robert Robertson and his wife had been in the nightclub and restaurant business as partners. When their marriage broke up, Robert claimed his wife took child support payments out of the business for their daughter, who was 9 or 10 at the time. Not only had his relationship soured with his wife, he says his ex was putting their daughter in the middle, making her “pick sides.” Robertson bought things for his daughter, but the court viewed those as “gifts,” not child support. Before he knew it, he got a court summons and was jailed for contempt of court.  He was, in his words, “forced” to take the “Dads Count” class. He admits now that he had an “awesome instructor” who made sure everyone (20 Dads) participated in class to release whatever frustrations they were feeling. “We all had a common thread — all of us love our children and wanted to be good Dads, but couldn’t deal with the pressures of relationships gone bad.” Robertson’s daughter graduates this year from the University of Texas at Austin with a degree in broadcast journalism. For the first time in years, he gave his ex-wife a Mother’s Day gift, including a card and an orchid, to tell her what a great job she did as a Mom.

When Derwin P. Williams and his common-law wife split up in 2008 after eight or more rocky years, she took their son, age 5, and her two sons (ages 10 and 12) from a previous relationship with her. In July the children were going to a pool party with their mother, aunts, uncles and cousins. The youngest cousin, age 4, was left in the car and died of heat exhaustion. CPS took all the children away from the mothers. Williams, whose son is currently living with his paternal grandmother, took ESCAPE’s “Building Confident Families” class because it was something he needed to do to get his sons back. “I don’t think I’m a bad parent, but if you want to show me how to be a better parent, show me. I’m willing to learn,” he said.  “Going to the ESCAPE class, I gained a better understanding of myself and how to help my son become a better person,” said Williams. His birth son, 6, recently finished Kindergarten and made honor roll. Williams has another court hearing coming up; his best Father’s Day gift ever would be to get custody of his son and be able to adopt his two stepsons.

Glenn Robinson has a make-up class to do before he earns his “Dads Count” graduation certificate. Self-described as a “nice guy who has a good relationship with his kids,” Robinson got behind in his child support payments after getting laid off from his job in 2007. Though he says he made partial payments, his common-law ex-wife took him to court and the judge ordered him to take the ESCAPE classes.  Like the other Dads, Robinson was not looking forward to spending his Sunday afternoons in a parenting class. However, he says after the first day, he had a different opinion. He told his new wife that he really had learned a lot about how he could help mold their children (and those from his previous relationship) and guide them. “This class opened my eyes a lot.  I keep up with my (child support) payments.  The class is about LOVE,” he says with joy, quoting ESCAPE’s catch phrase to “Listen with your heart” and learning to ask your children questions and really listen to what they are saying. “I wish I’d known then (as a younger Dad) what I know now,” Robinson said.  “I came to the class nonchalant, but I really learned a lot.”

“Dads Count” classes are held in a safe group environment with other fathers who are experiencing similar situations.  Sessions are led by master’s level facilitators who lead Dads through classes on managing stress and anger, creating positive co-parenting arrangements, identifying the feelings and needs of one’s children, and speaking and listening from the heart, among the lessons.

For those looking for a Father’s Day gift for the Dad who has everything, they may sponsor a Dad for an ESCAPE “Dads Count” parenting class for $135 in one’s father’s name.

ESCAPE Family Resource Center,, is committed to providing child abuse prevention programs, parenting classes, relevant information and tools to anyone who cares to positively shape the future of children.  Its mission is to give moms, dads and other caregivers the strength to open their hearts and minds to the light that loving parenting sheds on a child’s world.

For further information on ESCAPE, contact Myron Day,, 713-942-9500.

More Than $2 Million Raised for ESCAPE Programs 25th Annual British Airways ESCAPE Golf Classic Set for Monday, June 22 at Champions Golf Club

Monday, June 15th, 2009

Houston – June 15, 2009. . . .The British Airways ESCAPE Golf Classic will celebrate its 25th Anniversary Monday, June 22, with a 1:30 p.m. shotgun start at Champions Golf Club.  Chaired by ESCAPE Family Resource Center Executive Board Member John D. Schiller for the 10th year, the day-after-Father’s Day event raises funds for ESCAPE to provide the parenting programs necessary to help prevent abusive relationships and build healthy families throughout the Houston metropolitan area.

“We’re thrilled to celebrate the British Airways ESCAPE charity golf classic’s silver anniversary with John Schiller at the helm for the 10th consecutive year,” said ESCAPE Board President David Ferdman. “Under John’s extraordinary stewardship, the tournament has raised more than $2 million for ESCAPE to deliver much-needed programs to help local families in crisis.”

As in the past eight years, British Airways will donate 16 round-trip Houston-to-London airline tickets for an ESCAPE Golf Classic Team Grand Prize Raffle.  Two foursomes (each with a guest) have the chance to win flights to London; the entire team must be present to win. The British Airways ESCAPE Golf Classic, a four-man scramble with no mulligans, will be held on the Cypress and Jack Rabbit Courses at the premier Champions Golf Club.

Registration/Lunch/Driving Range Practice is scheduled from Foursome team sponsorships start at $3,000, or $750 per player.  To date, Masters sponsors are:  W&T Offshore, Castex Energy, Inc., Energy XXI, Fulbright & Jaworski, Wood Group Production Services, Baker Hughes and CW Technical Services, Inc.  Texas A&M Head Golf Coach J.T. Higgins, coach of the 2009 NCAA Golf Champions, will play in the tournament.  noon to 1:15 p.m.  Dinner and awards receptions immediately follow the tournament. To sponsor a golf team or “Dads Count” parenting class for Father’s Day (deadline is Friday, June 19), contact 713.942.9500, ext 14.

Non-golfers, or those unable to attend the British Airways ESCAPE Golf Classic, also may consider sponsoring a Dad for an ESCAPE “Dads Count” parenting class for $135, or $540 for four dads to attend parenting classes.  “Sponsoring a ‘Dad’s Count’ class in your Dad’s name would make a great Father’s Day gift,” said Schiller.

There are awards for 1st, 2nd, and 3rd place teams on both courses, and contests for “Closest to the Pin,” “100-foot Charity Challenge Putt — Win $25,000 Cash!” and “Hole in One — Chance to Win a Car!”  Raffle items include 10 sets of golf clubs, bags, utility clubs, golf accessories and golf rounds at exclusive golf clubs.  No purchase is necessary for the raffle.

Champions Golf Club, one of America’s premier tournament sites, has carved its place in golf history hosting such prestigious events as the Ryder Cup Matches in 1967, the U.S. Open in 1969 and the Champions International, a PGA tour event. With over 70,000 trees, wide fairways and enormous greens, it remains.

ESCAPE Family Resource Center,, is committed to providing child abuse prevention programs, parenting classes, relevant information and tools to anyone who cares to positively shape the future of children.  Its mission is to give moms, dads and other caregivers the strength to open their hearts and minds to the light that loving parenting sheds on a child’s world.

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