How We Can Help You Get Your Name Out There
Plain and simple, we help garner non-paid media placements for you and your business. We work to raise your visibility and enhance your image among your target market customers through editorial coverage, i.e. third-party endorsement, such as a byline article, feature story, news interview or blog. It’s the credibility of a reporter’s rave vs. a paid advertisement.
You are the major component of the public relations equation -- you tell us all about your company, your product or service and we help determine newsworthy angles, promotions and events to generate and maximize publicity opportunities and community goodwill, both through the real and online communities.
Interactive Marketing & Social Media
Are you ready to join the conversation through 2.0 social media? We can either introduce you to Facebook and Twitter or enhance and maintain your existing presence by posting your page, generating a social network of targeted friends and followers and keeping your postings current with photos, message updates and special event invitations and video uploads. Our highly targeted, key word optimized news releases can lead to top listings on Google searches, as well as on 2.0 social media, which, in turn, help increase customer traffic to your website. The platform we use for posting our Internet-friendly releases informs us, and thus, you, on the number of impressions and numbers of views of each optimized news release we post as well as the number of times it was e-mailed directly from the web post.
We stay on top of what editors, journalists, reporters and bloggers are writing and talking about and customize timely news angles and media pitches accordingly. Trained in journalism, we do our research in person, by phone, Skype and online, conduct interviews, and refine our editorial action plan. We compose and optimize news releases and write feature stories, byline articles, media alerts, blogs, Facebook updates and Tweets to help get you the media exposure you’re seeking for your product or service. Our wide-reaching results include significant editorial coverage in The New York Times, People Extra, Prevention Magazine, Continental Airlines Magazine, Houston Chronicle, “Great Day Houston,” Dallas Morning News,” Texas Monthly magazine, Southwest Art Magazine, among our many placements in more than 25 years in the media relations arena.
Events & Public Relations
Often you need an outside consultant like us who can give you a different perspective on how to maximize your guests’ on-site experience and the buzz generated through good word-of-mouth, traditional media and online chat. Why turn your grand opening or anniversary celebration over to your human resources department when you can get full-time pros like us to do it for you? You really need to bring on board someone with the insights to maximize your exposure not only to your customers, but to the media and community leaders. We can work with your in-house coordinators, or turnkey your event, from concept, to invitations (printed, e-vite and/or on Facebook), decorations, speakers, set-up -- the works. Our job doesn’t end there -- we will be in charge of media relations, inviting members of the media for event coverage and/or as event guests, as determined by the objectives of your special event.
Are you seeking the most media bang for your investment buck? We work directly with you, the owner/CEO, marketing or public relations director, and serve as your adjunct, your virtual “in-house” media relations/PR department. Often your background or your product or service is so second nature to you that it may not seem newsworthy to you on face value. Let us help be the judge. We base our business on generating free editorial coverage for you that is deserving in and of itself. That means we steer clear of the “pay for play.” We can publicize existing aspects of your company, product or service or develop newsworthy angles or promotional tie-ins to create brand new news opportunities. We can create, plan and execute a media blitz for your new business and product announcements, public awareness campaigns, promotions, special event, and ongoing business activities in support of your overall marketing objectives. We research and develop our media lists for your target audiences, from grass-roots local media, to mainstream, to very specific trade media and blogs and online and 2.0 social media.
Whether we secure a Mayor’s Proclamation for your special celebration, or partner with local government agencies and non-profit organizations, we work with you to raise awareness of your existing community involvement or help create a community relations program from scratch. We have served on boards of directors, represented an array of non-profit organizations and partnered with a host of civic, arts and other non-profits. These include the Smithsonian Institution, City of Houston, Greater Houston Convention & Visitors Bureau, Boys & Girls Clubs of Greater Houston, Jewish Community Center of Houston, ESCAPE Family Resource Center (LearnToParent.org), San Jacinto Girl Scouts, The Housing Corporation of Greater Houston, TIRR (The Institute of Rehabilitation & Research), Houston Grand Opera, Society for the Performing Arts, Houston Symphony, M.D. Anderson Cancer Center, Star of Hope, Big Brothers Big Sisters, Bellaire Police Department, Katy Independent School District and National Alopecia Areata Foundation, among many others.